Coca-Cola employees and a corporate fleet help the Hungarian Red Cross in logistics

By: Trademagazin editor Date: 2020. 05. 18. 11:22

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17,000 slices of chocolate, ten thousand eggs, plenty of diapers, canned food and cooking oil – just a few examples of donations made by Coca-Cola. From the beginning of May 2020, Coca-Cola’s bottling plant will also support the work of the Hungarian Red Cross with human resources, as the charity is in dire need of logistical support to get donations to people in difficult situations due to the pandemic.

The cooperation between the large beverage company and the Hungarian Red Cross is becoming increasingly close: in early April, as part of the ‘Help instead of advertising’ campaign, Coca-Cola Magyarország offered its own advertising space and social media channels to the Hungarian Red Cross in order to keep certain public messages at home. staying, keeping health, donating blood to as many people as possible.