CBRE: E-commerce is gaining ground

By: Trademagazin Date: 2023. 08. 04. 12:30

The growth of emerging e-commerce markets exceeds the European average, while developed markets – which account for 72 percent of total online spending – are once again behaving in accordance with pre-pandemic trends, according to the latest research by the global real estate consultant CBRE.

Az e-kereskedelem egyre nagyobb teret hódít, de a fogyasztók még mindig a fizikai boltokat részesítik előnyben

The acceleration of technological innovations and infrastructure development between 2019 and 2022 brought significant growth to the European e-commerce market. In addition to the expansion of the infrastructure, the increase in the number of package pick-up points also made online shopping more convenient and predictable for consumers. In the European market, in addition to Italy and Spain, which have shown significant growth in this sector in recent years, the United Kingdom, France, Germany and the Netherlands, which have had significant e-commerce for years, together account for 72 percent of the total European spending. Among these, the United Kingdom and Germany stand out, accounting for nearly half of all online spending. Hungary’s e-commerce market also shows a growing trend, thanks to the continuous development of infrastructure and technology.