Market News

Agreement over agricultural product promotion in Brussels

The agreement was concluded between the European Parliament and the European Council over the information provision and new legislation of agricultural products on the internal markets and in third countries....

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An increasing number of women are purchasing on the net

Today the sex ratio in the online stores is balanced, and probably there will be more female customers in the near future – Kis Gergely, partner of eNET described the...

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New farmers' markets in Szabolcs-Szatmár-Bereg County

The government considers to improve the farmers' access to markets in recent years – said Budai Gyula, Parliamentary Minister of State of the Ministry of Rural Development told in Újfehértó...

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Hungarian-Slovakian cooperation helps SMEs reach foreign markets

Economic cooperation between Hungary and Slovakia plays a key role in successfully enabling Hungarian small and medium-sized enterprises to reach international markets, State Secretary for Foreign Affairs and External Economic...

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P&G Family Home

The moving and interesting commercials of the ‘Thank You, Mom’ campaign opened new dimension in the relationship between marketing and sport, putting athletes’ mothers and everyday life in the limelight....

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Another Hungarian innovation to increase food safety

From the middle of March AGRO.bio Hungary Kft. puts a numbered holographic tax seal on its products (BactoFil), to guarantee that they are original. AGRO.bio not only contributes to safe...

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Traders can choose from almost one hundred licensed cash registers

Nearly one hundred online cash registers are already approved by the Hungarian Trade Licensing Office, so traders have the access to the right cash registers in all segments – the...

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Retail sales increased further in the Czech Republic

Retail sales increased by 0.3 percent in the Czech Republic in February, compared to January. The annual increase was 8.1 percent in February – the Czech Statistical Office (CSÚ) announced...

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Magazine: Life beyond the scent

Until the 1980s Hungarians preferred aerosol deodorants with exotic scents. From the early 1990s the trend shifted in the direction of more natural scents and moisturising stick deodorants. When Eau...

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Metro: passion and expertise

2014 is a special year for Metro, celebrating the 50th anniversary of forming the Metro Group and 20 years of Metro in Hungary. The anniversary year is made memorable with...

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Beef products from Poland

Polish company Biernaczki held a press conference at SIRHA to announce their entering the Hungarian market with Beef Master products. The family-owned company is 20 years old and specialises in...

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Insights into retail in South East Europe

FMCG retail trends are the most positive in the region in CROATIA. Croatia has been an EU member state since last July – and that was just the time when...

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Ups and downs in Turkish-Hungarian agricultural foreign trade

Hungary’s agricultural foreign trade with Turkey was like a rollercoaster ride in the last decade. For instance our agricultural export to Turkey was seven times bigger in 2010 than in...

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Turbulences

In Hungary the euro/forint exchange rate seems to have stuck above 310 – in perfect harmony of the interest of high politics. The government’s representatives said the weak forint isn’t...

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The first few years

In our previous issue, there was a special feature on the Branded Goods Association, recently celebrating its 18th anniversary – five full pages were merely not enough to present BGA’s...

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Support and recognition

There are many ways of supporting someone, a good cause we believe in or something we deem to be necessary. We can also show our recognition of someone’s work, perseverance,...

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Shoppers, trends

Google is about to open its first store at 131 Greene Street in New York. The 750m² retail unit’s opening is part of the trend called ‘reverse showrooming’ – shoppers...

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Seeing them and falling in love with them

Trade Marketing Club’s annual ‘Trade marketing, my love’ conference is traditionally held around Valentine’s Day. This year it took place on 13 February and the theme was visual merchandising in...

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Growth can be attained in hard times too (Part 1)

James Russo, Nielsen’s senior vice president responsible for global consumer insights states in his recent study that it isn’t easy to be a consumer these days. Although global consumer confidence...

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EuroShop breaks all former records

Düsseldorf hosted the EuroShop trade fair between 16 and 20 February: more than 109,000 visitors came from 110 countries to learn about the latest trends and innovations, and to establish...

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Visiting this Szekszárd wine cellar will be a real experiencet

Garay Winery in Szekszárd is building an ‘experience cellar’: the HUF 200 million investment is realised as part of the New Széchenyi Plan’s operative programme for the region. The new...

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At the end of last year the FMCG market expanded in value

In Hungary the value of grocery, household chemicals and cosmetics retail turnover was up 0.4 percent in the 4th quarter of 2013 from the base period of Q4 2012; volume...

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KSH: retail sales rose by 6.7 percent in February

In February, retail sales rose by 6.7 percent in volume, compared to a year earlier – the Central Statistical Office (KSH) announced on Thursday, on the basis of the first...

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Retail sales increased in the EU and in the Euro Zone in February

Retail sales increased in the Euro Zone by 0.4 percent and in the European Union as a whole by 0.5 percent in February, compared to the previous month. Compared to...

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The Central and Eastern European region leads the shopping center development market

In the second half of last year, 3.6 million square meters of shopping mall was built in Europe, of which 70 percent in the Central and Eastern European region –...

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Work started in the Food Avalanche program in thirty-seven settlements

The Food Avalanche program of the Hungarian Food Bank Association and Syngenta was launched for the fifth time. Thanks to the charity initiative, this year 37 governmental and non-governmental organizations...

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MVH: the paying out of the apiary subsidies has started

The Ministry of Rural Development (VM) and the Agricultural and Rural Development Agency (MVH), begun to pay the supports to the beekeepers, on the Hungarian National Beekeeping Program – the...

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Increasing sources for the School Fruit Scheme

Hungary in the next academic year is expected to spend more money on the National School Fruit Scheme, which would be extended to the full range of primary school pupils...

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Say hello to a new type of consumer: the ‘smart’ buyer

‘Smart’ consumers are better informed and expect more from the supply side than former consumer types. This extra expectation may differ across countries, e.g. in Hungary much more consumers try...

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Hungarian FMCG experts abroad (Part 4)

József Tasi is a food industry engineer who also earned a degree in foreign trade. He started working for Benckiser, then moved on to Bonduelle, after which came stint at...

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