Market News
It is now official: the baking industry sells the most important baked goods for less than the production cost
The Agricultural Economics Research Institute (AKI) had analysed the production cost and profitability of the most important baked goods and they found: the price retailers pay to bakers for certain...
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Nielsen: notable change in the market of air fresheners
Air freshener value sales augmented by 11 percent in the June 2017-May 2018 period and amounted to more than HUF 10 billion. In the same period like-for-like volume sales grew...
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GfK: Families with children are the biggest buyers of dairy snacks
According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...
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Nielsen: túró rudi is the most popular chilled dairy snack
Hungarian consumers bought chilled dairy snacks for more than HUF 38 billion between August 2017 and July 2018 – sales were up 11 percent. This means that more than 14,000...
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Every third Hungarian is an impulse buyer
According to the results of a survey conducted by Generali, one third of Hungarians regularly buy something that they don’t really need. Impulse buying is most characteristic of Budapest dwellers,...
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Multigenerational workplaces are becoming popular all over the world
According to the Randstad Workmonitor report about the 2nd quarter of the year, multigenerational workplaces are popular worldwide. This is also true for Hungary, as 4 from 5 respondents work...
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Fairytale-like Nespresso commercial
Nespresso’s latest commercial debuted in more than 30 countries all over the world in mid-October. In this George Clooney, the brand’s ambassador is dressed in armour, saving a medieval kingdom...
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APA brewed in Sopron
Soproni Óvatos Duhaj has added an American Pale Ale (APA) beer to its portfolio. Soproni Óvatos Duhaj APA combines the creativity of craft breweries with the great experience of major...
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Revamped ClubSmart offers roadside assistance too
Shall makes travelling by car simpler and more carefree with the new ClubSmart loyalty programme. By using the new smartphone format ClubSmart card, drivers can feel safer on the roads...
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New point collecting promotion from SPAR
Stylish, top-quality ZWILLING coffee and tea drinking accessories can be bought at reduced prices in SPAR Hungary stores. As part of the new point collecting campaign that was launched on...
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Barnängen: product launch and charity project
Swedish skin care brand Barnängen launched a charity project: between 1 October 2018 and 31 March 2019 from the price of every Barnängen product sold in Rossmann, DM, Müller and...
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Cage eggs: let the consumers decide!
When the Visegrád Four (V4) countries and the representatives of Bulgaria, Croatia, Lithuania and Romania met in Prague last time, the agri-food chambers of the V4 countries declared that those...
Read more150,000 more households can order online from Tesco
From 1 October shoppers living in Debrecen, Nyíregyháza, Hajdúszoboszló and Hajdúböszörmény can enjoy the benefits of shopping online on the Tesco website. Together with the Budapest, Szeged, Győr, Veszprém and...
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This year brought 15 percent higher wheat price
In August 2018 agricultural production prices were 6 percent higher in comparison with the level of August 2017 – reported the Central Statistical Office (KSH). This situation was the result...
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Retail sales jumped 6.3 percent in August
In August 2018 like-for-like retail volume sales augmented by 6.3 percent; adjusted for calendar effects, the sales growth was 6.8 percent – reported the Central Statistical Office (KSH). Food and...
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GKI raises growth forecast
In Q2 2018 economic growth was 4.8 percent in Hungary – this was the fastest quarterly growth rate since 2005. Hungary’s GDP grew twice as fast as the European Union’s...
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Booming cattle trade between Hungary and Turkey
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) revealed that in January-July 2018 Hungary’s cattle export was 26,000 tons (no real change from...
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Hungarian shoppers rely on opinion in social media and purchase family products
When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers...
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Uber in talks to buy Deliveroo in Europe
Uber Technologies Inc. is in talks to buy food delivery company Deliveroo. The London-based company is worth more than GBP 2 billion. Deliveroo is one of Europe’s biggest startups, which...
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Walmart buys food delivery company Cornershop
Walmart paid USD 225 million for Cornershop, a food delivery company that is active in Chile and Mexico. Walmart is investing a lot of money in the online sales channel...
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Aldi to phase out the plastic packaging of fruits and vegetables
German discounter Aldi is going to introduce a new recyclable packaging for fruits and vegetables. The black plastic trays won’t be used any more. With this step stores will produce...
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Coca-Cola acquires Moxie
Coca-Cola of Northern New England bought Moxie, the official soft drink of the US state of Maine. The popular soft drink brand was launched in 2005 and it will continue...
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Lavazza to acquire Mars Drinks
With this move the Lavazza Group continues its international expansion in important markets (North America, Germany, the UK and France) and strengthens the Lavazza Office Coffee Service (OCS) and drinks...
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Coca-Cola monitors the market of cannabis drinks
As a response to claims made by a report published in the media that they are in talks with Canadian company Aurora Cannabis Inc., Coca-Cola has admitted to monitoring the...
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Mercadona buys new land in Portugal
Spanish retailer Mercadona bought new land in Aveiro – 50km south of Porto – where they will probably build their fifth store in Portugal. Mercadona paid EUR 2.55 million for...
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Companies concentrate on cyber security
Global Data has conducted a survey with the participation of more than 1,500 companies: Global Emerging Technology Trends Survey 2018 has found that cyber security technologies are the most important...
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Walmart targets city locations
Jet.com was acquired by Walmart two years ago. The company now offers a personalised shopping experience, a large selection of local and global brands, and three-hour delivery in New York....
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Auchan testing ‘Scan And Pay’ service in France
Auchan France is testing a digital service that would make it possible for shoppers to use their smartphones for scanning the barcodes of products and paying for them. The service...
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EU gives green light to the P&G-Merck deal
The EU decided that Procter & Gamble (P&G) buying Merck’s consumer health division for EUR 3.4 billion doesn’t break competition law. Thanks to the transaction vitamin brands such as Seven...
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Waitrose & Partners trying out a rapid delivery service
Waitrose & Partners launched the Waitrose Rapid Delivery service in London, offering same day and two-hour delivery to customers. In selected areas 20 products can be ordered from 1,500 for...
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