Market News
Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
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Wine producing regions reborn
Date: 2007-08-29 08:00:00
There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...
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Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
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No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
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Spitzer wine boom in Hungary, bubbles go up again
Date: 2007-08-29 08:00:00
A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...
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Young age groups over represented
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...
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Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
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Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
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Detergents double crossing
Date: 2007-08-29 08:00:00
Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....
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Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
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Forced development in the market of meat products
Date: 2007-08-29 08:00:00
There is a noticeable shift taking place in the roles played by various categories of meat products. New ones keep appearing, while others disappear. High quality hams and the grill...
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Specialised and convenience focused innovations
Date: 2007-08-29 08:00:00
Sales of household chemical and body care products can be boosted substantially by the introduction of innovative products. Specialised detergents are in high demand, for example. According to research by...
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Expensive problems for retailers
Date: 2007-08-29 08:00:00
According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...
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Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
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Recharged continuously
Date: 2007-08-29 08:00:00
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market...
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Hungarian findings
Date: 2007-08-29 08:00:00
The most important findings of the survey by PricewaterhouseCoopers regarding Hungary are: • 25 per cent of the companies participating have become victims in the past two years. • Fraud,...
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Continuous administration with difficulties
Date: 2007-08-29 00:00:00
The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...
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HUF 13.5 million penalties in case of guar gum
Date: 2007-08-29 00:00:00
Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...
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Plans for a Stronger Customer Protection
Date: 2007-08-28 00:00:00
The Customer Protection Directorate, to merge with regional offices into a new National Customer Protection Authority from September 1 this year, will hire more staff from January 2008, Prime Minister...
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The NBH upped its 2007 CPI
Date: 2007-08-28 00:00:00
The National Bank of Hungary is waiting 7.6% yearly inflation wich is 0.3% higer as the prognosis of Mai. The primarily warranted by rising oil and food prices. Next year's...
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The label is only a form?
Date: 2007-08-28 00:00:00
Some manufacturers are deliberately 'hoodwinking' consumers over salt content, claims a new report from UK regulators. There is concern that consumers are being hookwinked and misled by some manufacturers who...
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Guargum monitoring and penalty in Hungary
Date: 2007-08-27 00:00:00
Authorities bound 90 products withdrawal in the domestic retail. There is a list on the authority's website with almost 200 firm name, which use dioxin tainted guargum, but only few...
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Less sales in small stores, in the hypermarkets the result is not so negative
Date: 2007-08-27 00:00:00
In June the fall of retail sales continued. Compared to the previous month the volume of retail sales adjusted for seasonal and calendar effects fell by 0.4%. It is 3.6%...
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Another outbreak of swine fever in Romania
Date: 2007-08-24 00:00:00
It was the third outbreak in the country in recent weeks and the second on a farm owned by Smithfield Foods Inc. The disease was found this week on a...
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No merge, but collective purchase
Date: 2007-08-24 00:00:00
There is a reconciliation between Co-op and Real Hungaria retail chains about a purchase cooperation. The former new about the merge of the two companies was confuted, but the now...
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Cheap norse salmon on the borders?
Date: 2007-08-24 00:00:00
Norway and EU is hopping a positiv answer from the WTO. There has been a shocked reaction to claims from the Norwegian state broadcaster, Norwegian Broadcasting Corporation (NRK), that the...
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Russia bans Italian poultry to stop bird flu
Date: 2007-08-23 00:00:00
Russia banned poultry imports from Italy starting Monday to prevent the spread of the bird flu virus after outbreaks in the EU member state. An outbreak of low pathogenic...
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