Market News

Playing with categories
Date: 2007-03-28 08:00:00

Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...

Transfer prices to be documented
Date: 2007-03-28 08:00:00

The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...

Diverse trends, constant growth
Date: 2007-03-28 08:00:00

Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...

Brands are more important elsewhere
Date: 2007-03-28 08:00:00

Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...

Chain-specific demand for detergents
Date: 2007-03-28 08:00:00

Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...

Multinationals within walking distance
Date: 2007-03-28 08:00:00

According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...

A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00

Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...

Shopping malls still most popular in Budapest
Date: 2007-03-28 08:00:00

According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...

Almost 20 percent cheaper in Italian stores
Date: 2007-03-28 08:00:00

The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...

Contrasts under the Caribbean sun
Date: 2007-03-28 08:00:00

Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...

Warehousing is not enough without other services
Date: 2007-03-28 08:00:00

Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...

Win, place, show
Date: 2007-03-28 08:00:00

The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...