Market News

More effective compact washing powders more expensive

Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...

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CIES: business objectives and responsibility

According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....

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FMCG retail chains ranking

21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...

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Market of washing powder shrinking – fortunately this time

While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...

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European champions in promotions

Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...

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The inquisitive eyes of MARI

Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...

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Trapped colours

Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...

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Visiting neighbours

The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...

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To see and to be seen – in stores as well

According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...

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Exceptional advertising for softeners

Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...

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Steve Martin and Gary Colleran: Sold!

How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...

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Hard time for private labels in the market of chewing gum

Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...

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Fabric softeners with exotic fragrances and attractive packaging

The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...

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Notes to a book review

Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...

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Chewing gum brands in zones

Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...

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Instore Audit: a review of store space

Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...

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What’s on TV?

For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...

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Trident ready to take off

The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...

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Inspiration for shopping in tomorrow’s stores

Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...

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RFID in the refrigeration chain

Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....

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Orange and peach on top

Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...

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Globetrotter store system in Köln – shopping in the 21st century

All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...

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Carried away by trends

Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...

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Campagne for Eating Hungarian Poultry

The Hungarian Poultry Product Broad propagate buying poultry growing up in Hungary. In part of the intagrated communications campagne a conference is organised.  The board hopes that people will protecting...

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Slowly improve of the internal and external balances of Hungary

By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...

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Toxic mozzarella from Naples

Italy's buffalo mozzarella industry was in crisis yesterday as a third of producers faced closure amid fears that their cheese had been contaminated with cancer-causing substances.   Several batches of...

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Increasing business confidence in Germany and France

Europe economy is running, the unemployment is in 25 year low and no crisis to see at properity sector.   The euro rose against the dollar, reversing an earlier decline,...

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Regional tenfold difference between the yearly budget in the region

Austrian has the most money, Ukrainian the less. 42% of the cost is given for food in the now growing countries, in Hungary this share moved from 29 to 23%...

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Retail Market Continues Rapid Growth in Russia

The retail trade grew 17% to US$40bn in February this year compared to the same month a year earlier, according to figures from the Federal State Statistics Service.  Retail trade...

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100 millió eurós beruházást tervez Törökországban a Metro

Company plans to open 10 new stores this year Metro CEO Eckhard Cordes said. Metro will open 6 consumer electronics MediaMarkt stores, 2 retailer Real stores, and another 2 retailer...

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