Shopping addict men

By: trademagazin Date: 2010. 06. 30. 00:03

A German study claims that men can also become shopping addicts. The logos stimulated the rewarding system brain areas.

Scientists have analyzed the brain activities of men susceptible of shopping with magnetic resonance imaging. Those involved in the experiment had to judge the desirability of logos.  The control group consisted of men who were not shopping maniacs – writes Kreatív Online.

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