Market News

Small tigers

“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...

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Cover up?

POS tools in Hungarian stores are far inferior to those used in Western European stores. The question is: why? Manufacturers and their agencies complain that quality is of secondary importance...

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Kissing tortoises and the environment

Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...

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Challenges and answers in the dairy market

A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...

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Digital future

The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...

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Russ Chapman was right

Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...

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GKM counting on the Brand Association

The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...

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Something has begun

More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...

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Trade marketing planning: exemplary!

Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...

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(HU) Konzervszavatosság orosz módra

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(HU) Veszélyben a sertéshús exportja?

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EU testing rice from the US

Food safety experts of EU member countries have decided to begin testing rice shipments from the US to stop deliveries of genetically engineered products. The costs of testing in European...

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Low profitability in swine breeding

In Hungary more than 400 businesses are carrying out meat-processing activities. Since 2004 the number of such businesses has halved, and the production is highly concentrated (less than 50 companies...

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Real perks in cafes and restaurants only

According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...

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BIT and BUD are not the same

According to a ruling by the Court of the EU, the trademark „BIT” cannot be mistaken for „BUD”. The Court has dismissed a suit filed by Bitburger Brauerei for banning...

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Getting well after the flu

The poultry sector had to face difficulties during the past years in Hungary due to the problems caused by the bird-flu in Europe. According to the Central Statistics Office the...

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Quality is the new trend

A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...

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Expanding trade between India and the EU

The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...

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Reaching 4 kilos

Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...

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Number of quarters: declining number of nights

Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...

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Main trends in hyper markets and discount stores

Marked consolidation is taking place in FMCG retail trade, as over one third of total turnover is now shared by the three largest chains. The 98 hyper markets represent only...

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More vegetables and less fruits are sold

Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than...

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Quality and prices in EU markets

Market Price Information System will serve to provide an outline of main markets trends for a specific product group in each issue of the magazine. Information will be available about...

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Data from discount stores for special channel strategy

The market share of discount stores in retail sales of food and chemical categories reached 15 per cent, with expansion in both segments. Different channels and different chains give different...

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Hardest times seem to be over

Recession followed the turn of the millennium in the domestic refrigerating industry, but the crisis sems to be over now. The surviving enterprises have good prospects for the future.Not long...

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Growth of domestic demand slowing down

According to a forecast prepared by GKI with the help of Erste Bank and published on 30. October, the political situation will consolidate, corrections will be implemented, and reforms will...

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Not so bad…

ACNielsen has turned to the consumers to find out what they expect to be the effects of the restrictive government measures. Well, consumers who believe quality is more important than...

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End of market reshuffle

Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...

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