Market News

Drugstores showing dynamism in face, body and hand care

Retail sales of face lotions were up by 4 percent in the September 2007-August 2008 period, compared to the preceding year. The size of the market has exceeded HUF 9...

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Brief period of happiness after three difficult years

2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...

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Strategies for recession

A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...

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Innovations for ageless skin

Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...

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Effect of price rise on sales

The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...

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Slovenian winner at Art Award

This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....

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Hand cream targeted primarily at the 60+ age group

According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...

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Number of insolvent companies growing

The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...

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One third of the population using internet

At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...

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Moderate increase in sales and average price

Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...

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Latvia in the top

Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...

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Silver EFFIE for Invitel

Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...

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Intimate relationship with customers

Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...

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Low prices and cleanness self-evident in the UK

According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...

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Fondants for six billion

Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...

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Sales of women’s hygiene products up

Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...

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Incredible nights by the river Moscow

Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...

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Uniform standards needed

The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...

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Awards for domestic flavours

Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...

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The financial crisis

We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...

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Decreasing prices in agriculture

In October 2008 the producer price level of agricultural products was 16.5% lower than in the corresponding period of the previous year – said the Hungarian Statistic Office.  More specifically,...

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Demand for households papers and desodors grow

According to Nielsen research the common sold household chemicals are the fabric softeners, the toilet papers, dushgels and pocket tissues. The value of the TOP 10 households chemicals is over...

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The production of manufacturing fell by 8.6% in October

According to Hungarian Central Statistic Office In October 2008, industrial gross output decreased by 7.2% compared to October 2007, the index adjusted for working days was equal to the non-adjusted...

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German firms plan wage hike in Hungary

According to a research, commissioned by the German-Hungarian Chamber of Industry and Commerce, German firms operating in Hungary plan an average 6.2% wage hike next year. The headline wages at...

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Collective bargaining ended

Employers and unions agreed at a Friday meeting of the OET to a general wage increase of 3-5% in 2009 and to establish Hungary’s monthly minimum wage at HUF 71,500...

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This year in the first 11 months price increased by 6.3%

According to the Hungarian Statistic Office in November 2008 consumer prices decreased by 0.2% compared to the previous month and rose by 4.2% compared to November 2007.  In November 2008...

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Dutch Supermarket Sales Growth forecast only 3% in 2009

The supermarket sector reported sales of 28.7 billion euros in 2007, a 4.7 percent rise. The sales in the week leading up to Christmas to go up by 7 percent...

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Origin and brand is important for shopping Hungarians

According to the GfK Shopper Insight 2008 reseach half of the shopping Hungarians always or often compare the products with different brands.  Almost half of the shoppers hold on to...

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57 tons dioxin- incriminating liverish in Hungary

Kaiser-Food Kft. imported in November 42 tons liver from Ireland, from this 29 tons are frosted, but from the rest liver paste were made and sold in the retail.  After...

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Dioxin poisened pork in Romania

3 tons of toxic pork from Ireland arrived into a depot in Bucharest, it was transported to 5 South-Romanian companies – said the Romanian Food Safety authority.  It's sure that...

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