Market News
The crisis made wiener buyers more rationalistic
Date: 2009-12-03 08:00:00
Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...
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GKI expects Euro’s exchange rate to be at 260 Forints next year
Date: 2009-12-03 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy hit rock bottom in autumn 2009 and in the 4th quarter a modest growth is expected....
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They spent more on wieners
Date: 2009-12-03 08:00:00
According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...
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Retail in a bad patch
Date: 2009-12-03 08:00:00
Retail sales continued to fall in August, in terms of volume. Sales turnover of retail stores was down by 4.2 percent in the first eight months of 2009 and by...
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In terms of volume pálinka, in value bitters lead
Date: 2009-12-03 08:00:00
Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...
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Shrinking real wages
Date: 2009-12-03 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.6 percent in the first...
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Shaken, not stirred
Date: 2009-12-03 08:00:00
After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price...
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Foreign trade balance improving
Date: 2009-12-03 08:00:00
In January-August 2009, the volume of foreign trade was 17 percent lower in export and 23 percent lower in import than one year earlier. KSH’s quick report also states that...
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The market of baking additives, dessert powders and fruit preserving agents expands
Date: 2009-12-03 08:00:00
Powder product sales are on the increase, the market expanded by 17 percent in terms of value in August 2008-July 2009, to surpass the annual HUF 8 billion level. In...
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Temporary halt among non-alcoholic cold beverages
Date: 2009-12-03 08:00:00
In the first six months, 10 percent less non-alcoholic cold beverages were bought in Hungary, reveals a joint survey by GfK Hungária and Agrár Európa Tanácsadó Kft. The world market...
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The rebirth of home baking
Date: 2009-12-03 08:00:00
As a result of austerity measures, the positions of several food categories connected with home cooking/baking improved. Families do not buy as many ready-made cakes as before and spend less...
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Austrians trust their good old brands
Date: 2009-12-03 08:00:00
According to Nielsen Austria, retail turnover growth in food products is losing speed in Austria. Last year food sales augmented by 4.8 percent, largely due to increased prices, but in...
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Kalifa now also offers Oriental flavours
Date: 2009-12-03 08:00:00
– I am happy to say that our sales turnover in the cooking-baking segment in last October-December improved by more than 20 percent. Around Christmas, Kalifa ground poppy seed and...
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Price/value ratio and the brand value of products and retail chains put in the limelight
Date: 2009-12-03 08:00:00
According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...
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The same number of people buy more baking products
Date: 2009-12-03 08:00:00
Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we...
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The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
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Orange took back the lead from peach
Date: 2009-12-03 08:00:00
Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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A bit of vitamin for consumers and turnover
Date: 2009-12-03 08:00:00
The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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The new trend – as nature planned it: fruit juice not from concentrate
Date: 2009-12-03 08:00:00
More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...
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Light at the end of the tunnel?
Date: 2009-12-03 08:00:00
A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...
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Decimating in the sties
Date: 2009-12-03 08:00:00
There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...
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We remain loyal to fruit juices
Date: 2009-12-03 08:00:00
The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...
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Tastes in the mirror
Date: 2009-12-03 08:00:00
Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...
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Increasing public demand for cheap products
Date: 2009-12-03 00:03:55
According to the datas of GfK Hungária Market Research Institute; in the third quarter of 2009, the households purchased recommended daily products 1.3 percent lower than a year earlier. However,...
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Domestic food retail sales increased in value, decreased in volume in the third quarter
Date: 2009-12-03 00:03:42
According to Nielsen market research company; with Hungary food retail sales volume decresed in nine European countries in the third quarter, compared to last year’s July -September. In Hungary, the...
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We are facing a money saving Christmas
Date: 2009-12-02 00:07:07
The Christmas season in the United States starts each year, the Friday after Thanksgiving day. The Equilor Investment Ltd. examined how the Christmas shopping season can evolutate in Hungary and...
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Eurozone’s unemployment rate reached its 11-year peak
Date: 2009-12-02 00:05:11
In the Euro-zone, the seasonally-adjusted unemployment rate is currently 9.8 percent, stagnaiting on its 11-year peak level in October, after the September rate was modified from 9.7 percent to 9.8...
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GVH would pay tracking fee
Date: 2009-12-02 00:03:08
According to a law proposal; In the future 1 percent of the imposed fine, but not more than 50 million HUF would be given to the person who provides evidence...
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