Market News

Households equipments and playconsols are Christmas favourite gifts

According to GfK Hungary researches the sales of articel of foods jump in December, it will be 10-11% of the yearly consumption.  The total sales of articel of food was...

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47 new Quality Food from Hungary

This year almost 50 products of 16 companies won the right to use the logo of excellency. With the new brands the „Quality Food from Hungary” family has 350 members,...

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Hungarians eat less chocolate az the European average

According to the national association of chocolate producers Hungarians eat yearly 4 kilogram chocolate, most of the at the Christmas season. The European average is 7 kg.  Every Hungarian family...

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Spending power decreasing

Hungary slides down by three places on GfK European spendig rank list and is now on the 28th place.  On the top of the list stands Lichtenstein, the citizens of...

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Agrarian demonstration on Friday

According to business daily Vilaggazdasag, the farmers have a demonstration in front of Tesco Logistic Center in Budapest, but other massive protest is to wait at Auchan and Tesco stores....

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Huge price increase for eggs

According to the Poultry Product Chamber the consumer price for eggs could reach HUF 40 in the Christmas season. Last weeks the suppliers price grow by HUF 2 to HUF...

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Industrial gross out put increasing stoped

According to the Central Statistic Office in September 2008, the industrial gross output decreased by 0.7% compared to September 2007,the index adjusted by working days declined by 5.3%. The volume...

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Employees in the retail sector aren't comitted enough to their workplace

Only half of the employees is able and want too, to make better achievement to help their workplaces succes – said an research in business daily Vilaggazdasag.  The most comitted...

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Crisis on the Hungarian milk market

The biggest problem the low suppliers price and the retail price in the shops. Last year the supplier's price was HUF 100, nowadays it is about HUF 75.   Friday...

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Red label for Colourings

The additional label information on foods containing E102 , E104, E110, E122, E124 or E129 will be obliged to state: “Consumption may have an adverse effect on activity and attention...

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Consumers persisting or changing

How do consumers react to rising food prices? In order to find out, a survey has been conducted by Nielsen in five leading Western European markets: France, Germany, UK, Spain,...

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Shrinkng dairy sector

According to Mikóls Istvánfalvi, vice chairman of the Dairy Product Council, a number of producers have gone of business in the last twelve months. The number of member enterprises in...

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Growth broken

The consumption of mineral water in Hungary has increased substantially in recent years. However, this trend was broken a few months ago, and demand began to drop. Brands are the...

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Cost saving innovations in machinery

Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...

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Night shift successful

In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...

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From one to two

The 100,000th Széchenyi card and the first Széchenyi card 2 were handed over ceremonially in Budapest, on 9. October. Among others, the event was attended by the minister of finance,...

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Dairy products focusing on health have potential for growth

Though the market of dairy products had expanded in 2007, it has started to shrink in the first 8 months of 2008, mainly as a result of higher prices. There...

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Market shrinking as a result of rise in the price of materials

The FMCG market has shrunk by 3 percent in terms of value and 7 percent in terms of quantity in the past 12 months. Demand has shifted from premium products,...

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Prices dropping since August

Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...

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Digitalisation of in-store communication

As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...

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Best medium size companies

The top 200 list of medium size companies producing the most dynamic growth has been compiled by Coface Hungary and Világgazdaság for the first time under the title “Magyar Klasszisok”....

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Government regarding fruits and vegetables as key sector

Though the weather has been favourable for the production of fruits and vegetables this year, the prices farmers had dreamt of remained dreams. According to farmers, a HUF 100 billion...

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One out of ten carbonated beverages are low calorie

Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected...

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Inflation lowest in the Netherlands

Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...

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Independent or multinational agencies?

Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...

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There is milk in every good thing

A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....

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Purchasing power divided in the case of fruits and vegetables

A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...

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Difficult year for breweries

Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...

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Livestock of turkey down, supply of beef shrinking

Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...

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New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

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