Market News

The crisis made wiener buyers more rationalistic

Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...

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GKI expects Euro’s exchange rate to be at 260 Forints next year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy hit rock bottom in autumn 2009 and in the 4th quarter a modest growth is expected....

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They spent more on wieners

According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...

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Retail in a bad patch

Retail sales continued to fall in August, in terms of volume. Sales turnover of retail stores was down by 4.2 percent in the first eight months of 2009 and by...

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In terms of volume pálinka, in value bitters lead

Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...

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Shrinking real wages

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.6 percent in the first...

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Shaken, not stirred

After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price...

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Foreign trade balance improving

In January-August 2009, the volume of foreign trade was 17 percent lower in export and 23 percent lower in import than one year earlier. KSH’s quick report also states that...

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The market of baking additives, dessert powders and fruit preserving agents expands

Powder product sales are on the increase, the market expanded by 17 percent in terms of value in August 2008-July 2009, to surpass the annual HUF 8 billion level. In...

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Temporary halt among non-alcoholic cold beverages

In the first six months, 10 percent less non-alcoholic cold beverages were bought in Hungary, reveals a joint survey by GfK Hungária and Agrár Európa Tanácsadó Kft. The world market...

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The rebirth of home baking

As a result of austerity measures, the positions of several food categories connected with home cooking/baking improved. Families do not buy as many ready-made cakes as before and spend less...

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Austrians trust their good old brands

According to Nielsen Austria, retail turnover growth in food products is losing speed in Austria. Last year food sales augmented by 4.8 percent, largely due to increased prices, but in...

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Kalifa now also offers Oriental flavours

– I am happy to say that our sales turnover in the cooking-baking segment in last October-December improved by more than 20 percent. Around Christmas, Kalifa ground poppy seed and...

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Price/value ratio and the brand value of products and retail chains put in the limelight

According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...

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The same number of people buy more baking products

Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we...

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The first E-Mail Marketing Report was prepared

90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...

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Orange took back the lead from peach

Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...

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Among the last in Europe

According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...

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A bit of vitamin for consumers and turnover

The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...

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Hungary increased prices the most

In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...

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The new trend – as nature planned it: fruit juice not from concentrate

More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...

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Light at the end of the tunnel?

A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...

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Decimating in the sties

There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...

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We remain loyal to fruit juices

The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...

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Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

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Increasing public demand for cheap products

According to the datas of GfK Hungária Market Research Institute; in the third quarter of 2009, the households purchased recommended daily products 1.3 percent lower than a year earlier. However,...

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Domestic food retail sales increased in value, decreased in volume in the third quarter

According to Nielsen market research company; with Hungary food retail sales volume decresed in nine European countries in the third quarter, compared to last year’s July -September. In Hungary, the...

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We are facing a money saving Christmas

The Christmas season in the United States starts each year, the Friday after Thanksgiving day. The Equilor Investment Ltd. examined how the Christmas shopping season can evolutate in Hungary and...

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Eurozone’s unemployment rate reached its 11-year peak

In the Euro-zone, the seasonally-adjusted unemployment rate is currently 9.8 percent, stagnaiting on its 11-year peak level in October, after the September rate was modified from 9.7 percent to 9.8...

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GVH would pay tracking fee

According to a law proposal; In the future 1 percent of the imposed fine, but not more than 50 million HUF would be given to the person who provides evidence...

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