Market News

HUF 26.5 billion record reveneu at TV2

'This sales result is the best of our history and we are very proude because it combines with high rate of profit' – said Zoltán Várdy, CEO of the TV...

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EU makes bigger steps to protect consumers

Last year 60,000 compaints were lodged to the EU, more than 2,300 legal cases was started because of unfair commercial pratices.   13 March is the European Day dedicated to...

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Sporty sweets

With the economic crisis hitting all of sports, the London Olympics got a financial lift through sponsorship deals with Cadbury and Trident.  London 2012 chief executive Paul Deighton said it...

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(HU) Szintentartásra volt elég a tavalyi év

Gross domestic product of Hungary decreased by 2.3 percent in the fourth quarter of 2008 and by 2.5% when adjusted for calendar effects, compared to the corresponding period of the...

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Export fall extremly

In January 2009, according to Hungarian Central Statistical Office's first estimates, exports amounted to HUF 1,172 billion (EUR 4,213 million), while the value of imports reached HUF 1,218 billion (EUR...

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Promotions make people active

According to Szonsa Ipsos newest POSTerTEST survey, the promotion ads of retail sector make people more active as the average.  The average activition rate of the outdoor campaigns in 2008...

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5,000 pair fake Nike shoes

The authority arrested the HUF 38 million value goods and took legal proceedings against unkknown person.  The member of Hungarian Customs and Finance Guard controlled a Czech van in Gyula,...

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EU Citizens prefer to shop online in their own countries

Between 2006 and 2008 the percentage of European Union consumers buying at least one item over the Internet increased from 27% to 33%. The proportion of consumers buying online across...

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Real earnings will moderately, consumption significantly decrease

The forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank shows that both the depth and duration of the global recession are still unpredictable; but forecasts all...

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Demonstration of dairy farmers to wait

Dairy entrepreneurs ask the government to start the former published reorganisation program in value of HUF 2.5 billion.  Dairy farmers talk about a new demonstration because of deep buy-up price....

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Consumers change habits as recession tightens its grip

The recession has forced 87% of consumers to change their shopping habits, according to a study by research consultancy Shoppercentric.  Out of a thousand people surveyed by market research agency...

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Working-capital loan for Hungarian food industry

The Hungarian Development Bank would injection HUF 30 billion into food industry sector.  The bank would undertake 100% guarantee of the trade banks' resource placements. To this step the law...

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What is the real Hungarian product?

The preparatory committee of Food codex can't agree about the defination of „Hungarian product” in the domestic retail.  The problem is that the producers work also from importad raw materials,...

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Market expanding, growth for milk chocolate

Retail sales of Easter sweets rose again last year. Sales were up by 7 percent in terms of quantity, and by 22 percent in terms of value. Total sales were...

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Key factor for new products: proportion of people who try it

According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...

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Fat producing highest price rise

In January 2009, consumer prices were up by 0,6 per cent on average compared to December and by 3.1 percent compared to January 2008. Food prices were up 2.2 percent,...

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Branded rabbits and eggs in leading role

Quality is the trend among seasonal sweets. Manufacturers of branded milk chocolate figures won’t have much to worry about this Easter. Last year, real milk chocolate accounted for three out...

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Trendy foods

Trends have a substantial influence on shopping decisions. Such trends also have the power to change consumer habits and the structure of demand for good. The effects of trends can...

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New orders for processing sector down by a quarter

Industrial production was down by 12 percent in November 2008, compared to November 2007. Production in the first 11 months of 2008 was up by 0.4 percent compared to the...

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Typical consumers of seasonal sweets are young

Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...

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Different trends for light milk and light soft drinks

According to data from the GfK Hungária ConsumerScan, the popularity of both low and high fat content milks increased in the first nine months of 2008, but that of normal...

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Modest year for hotels

Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...

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Seasonal market of cooked ham stable at HUF 12 billion

According to the Nielsen Retail Index, sales of processed meat were up by 4 percent in terms of value, while cooked ham produced stagnation in 2008. Sales of cooked ham...

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Calories in system of classification

According to the findings of several surveys, Hungarian consumers are becoming increasingly health conscious, as illustrated by the growing popularity of nutritional labelling systems and programs. Initiatives aimed at orienting...

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Discounts challenging big hyper markets

The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...

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Less imported ham – can domestic industry benefit from this?

„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...

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Three-quarters of domestic production is exported

While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...

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Worse Coface ratings for China and Russia

For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....

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Market share of light products growing

According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....

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Healthy products in cheerful packaging

POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...

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