Market News

Experience-hungry consumers vs. discount store dominance
Date: 2010-02-14 08:00:00

The fact that large German retail syndicates went bankrupt this year indicates that new strategies are needed to survive. 90 lecturers and 1,200 decision-makers focused on these new strategies at...

Not enough brands
Date: 2010-02-14 08:00:00

I am more and more concerned about the competitiveness of Hungarian agriculture and domestic-owned food processing companies. Recently I asked a few friends to name Hungarian-owned and developing food brands…The...

Poultry product retail sales are highly concentrated
Date: 2010-02-14 08:00:00

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

Full wine cellars, protected pálinkas
Date: 2010-02-14 08:00:00

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

Olive oil marketing the Italian way
Date: 2010-02-14 08:00:00

The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...

Time travel at Christmas
Date: 2010-02-14 08:00:00

The end of last year will not be remembered for an abundance of presents. Most families celebrated modestly with a smaller Christmas tree and fewer or cheaper presents. Traditionally, December...

Turkey sales plummeting
Date: 2010-02-14 08:00:00

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

More wine, but less beer sold in the first nine months of 2009
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

Thoughts on C.S.R.
Date: 2010-02-14 08:00:00

CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...

The new law’s executive office does not aim at maximising revenues
Date: 2010-02-14 08:00:00

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

We insist on our espresso
Date: 2010-02-14 08:00:00

When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...

Half a kilo of poultry products bought per purchase
Date: 2010-02-14 08:00:00

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

Canned beer keeps conquering
Date: 2010-02-14 08:00:00

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

Increasingly popular
Date: 2010-02-14 08:00:00

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

Modest growth may start in the summer of 2010
Date: 2010-02-14 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

Trends in high-selling food products
Date: 2010-02-14 08:00:00

Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...

Domestic products’ share shrinking among dairy products
Date: 2010-02-14 08:00:00

Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...

With modern packaging against deterioration
Date: 2010-02-14 08:00:00

According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...

Inflation just above the 4-percent threshold in 2009
Date: 2010-02-14 08:00:00

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

Chewing gums in a hot spot
Date: 2010-02-14 08:00:00

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

Foreign markets – Croatia – Where traditional shops are still able to grow
Date: 2010-02-14 08:00:00

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

JÓFEJs can win valuable prizes
Date: 2010-02-14 08:00:00

Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...

Cheese, fruityoghurt, sour cream
Date: 2010-02-14 08:00:00

Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...

Identification, control, product suggestion: the future has arrived
Date: 2010-02-14 08:00:00

One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...

Falling prices in the meat sector
Date: 2010-02-14 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

POS-001
Date: 2010-02-14 08:00:00

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

Frozen products are waiting for the market to thaw
Date: 2010-02-14 08:00:00

2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...

Machine on the body
Date: 2010-02-14 08:00:00

Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...

Few fruits and vegetables were profitable
Date: 2010-02-14 08:00:00

Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....

Metro, TESCO and Co-op have already realised…
Date: 2010-02-14 08:00:00

Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...

Oldal

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Market News

Experience-hungry consumers vs. discount store dominance Date: 2010-02-14 08:00:00

Not enough brands Date: 2010-02-14 08:00:00

Poultry product retail sales are highly concentrated Date: 2010-02-14 08:00:00

Full wine cellars, protected pálinkas Date: 2010-02-14 08:00:00

Olive oil marketing the Italian way Date: 2010-02-14 08:00:00

Time travel at Christmas Date: 2010-02-14 08:00:00

Turkey sales plummeting Date: 2010-02-14 08:00:00

More wine, but less beer sold in the first nine months of 2009 Date: 2010-02-14 08:00:00

Thoughts on C.S.R. Date: 2010-02-14 08:00:00

The new law’s executive office does not aim at maximising revenues Date: 2010-02-14 08:00:00

We insist on our espresso Date: 2010-02-14 08:00:00

Half a kilo of poultry products bought per purchase Date: 2010-02-14 08:00:00

Canned beer keeps conquering Date: 2010-02-14 08:00:00

Increasingly popular Date: 2010-02-14 08:00:00

Modest growth may start in the summer of 2010 Date: 2010-02-14 08:00:00

Trends in high-selling food products Date: 2010-02-14 08:00:00

Domestic products’ share shrinking among dairy products Date: 2010-02-14 08:00:00

With modern packaging against deterioration Date: 2010-02-14 08:00:00

Inflation just above the 4-percent threshold in 2009 Date: 2010-02-14 08:00:00

Chewing gums in a hot spot Date: 2010-02-14 08:00:00

Foreign markets – Croatia – Where traditional shops are still able to grow Date: 2010-02-14 08:00:00

JÓFEJs can win valuable prizes Date: 2010-02-14 08:00:00

Cheese, fruityoghurt, sour cream Date: 2010-02-14 08:00:00

Identification, control, product suggestion: the future has arrived Date: 2010-02-14 08:00:00

Falling prices in the meat sector Date: 2010-02-14 08:00:00

POS-001 Date: 2010-02-14 08:00:00

Frozen products are waiting for the market to thaw Date: 2010-02-14 08:00:00

Machine on the body Date: 2010-02-14 08:00:00

Few fruits and vegetables were profitable Date: 2010-02-14 08:00:00

Metro, TESCO and Co-op have already realised… Date: 2010-02-14 08:00:00

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