Market News
Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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Organic eating: the key to the future or passing fad?
Date: 2010-03-22 08:00:00
Why is the proportion of organic products rising rapidly abroad, while in Hungary it remains the same? Is it because they are too expensive? Is society still unwilling to trust...
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Annual inflation mitigated by food prices
Date: 2010-03-22 08:00:00
This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...
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Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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An opportunity for a breakthrough: kosher food products
Date: 2010-03-22 08:00:00
Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...
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Supermarkets dominate in Bulgaria
Date: 2010-03-22 08:00:00
Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...
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Ham sales remained stable at Easter
Date: 2010-03-22 08:00:00
Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of...
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Retail still flying low
Date: 2010-03-22 08:00:00
Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...
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Popai Hungary
Date: 2010-03-22 08:00:00
Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...
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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...
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Import pig is still cheaper than domestic
Date: 2010-03-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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An empire of the senses
Date: 2010-03-22 08:00:00
By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...
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Ham producers communicate via packaging and schedule price promotions
Date: 2010-03-22 08:00:00
Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...
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Energy drinks kept flying high last year
Date: 2010-03-22 08:00:00
While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...
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Foreign debt is shrinking
Date: 2010-03-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...
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Organic food products cope with the crisis rather well
Date: 2010-03-22 08:00:00
Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...
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Energy drinks are getting stronger in small shops too
Date: 2010-03-22 08:00:00
Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...
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Hungary on top of the inflation list in December
Date: 2010-03-22 08:00:00
In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...
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Retail done the Asian way
Date: 2010-03-22 08:00:00
It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...
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Small spring cleaning
Date: 2010-03-22 08:00:00
The months of crisis slowed down the growth of specialised cleaning products. According to Nóra Szőts, Unilever Magyarország Kft.’s category operations assistant manager, 2009 brought significant changes on the market....
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Plain sweet and household biscuit sales grew in volume as well
Date: 2010-03-22 08:00:00
Sweet biscuit retail sales grew by 6 percent in terms of value, in December 2008-November 2009. Volume sales are stable at 25,000 tons, according to the Nielsen Retail Index. The...
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The crisis brought numerous bankruptcies
Date: 2010-03-22 08:00:00
Earlier forecasts about an economic upturn in the second part of 2010 might turn out to be wrong and the situation is rather volatile – says the director of. Coface...
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Wincor Nixdorf, the stronghold of cutting edge technology
Date: 2010-03-22 08:00:00
One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...
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Fruit Logistica: price war without winners
Date: 2010-03-22 08:00:00
This year’s Fruit Logistica trade fair was held in Berlin, in the middle of February. German retail prices are going down, especially in the discount channel. There is a price...
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Brand building is rewarding on the biscuit market
Date: 2010-03-22 08:00:00
Sweet biscuits have been developing constantly in the past couple of years. This year growth stalled, but Nielsen’s data indicate that there is no need to panic. Private labels’ dominance...
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Convenience in Europe
Date: 2010-03-22 08:00:00
Which products do consumers prefer, where do they buy them and when do they buy them? The Convenience & Marketing Department of the European Business School in Oestrich-Winkel published a...
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Two minutes ahead of the Chinese
Date: 2010-03-22 08:00:00
– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...
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Everything for the little ones
Date: 2010-03-22 08:00:00
Despite the number of babies born decreasing, the selection of baby products is widening. Krisztina Antal, Nestlé Hungária Kft.’s trade marketing manager is of the opinion that young mothers do...
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Lower biscuit and wafer sales than a year before
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, in the November 2008-October 2009 period Hungarian households bought 11 percent less sweet biscuits than a year earlier. Biscuit selection, honey macaroon and...
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