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Sponsorship step by step
Date: 2006-11-20 08:00:00

Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...

Pet food sales showing steady development
Date: 2006-11-20 08:00:00

Retail trade of pet foods amounted to approximately HUF 35 billion and can expand further. Retail sales grew by 2-3 per cent in the October 2005–September 2006 period compared to...

From German to Latin taste
Date: 2006-11-20 08:00:00

Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...

New pace in market research
Date: 2006-11-20 08:00:00

Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...

Pet food manufacturers think like pet lovers
Date: 2006-11-20 08:00:00

Domestically manufactured pet foods maintain their strong position in the rapidly developing domestic market. Sales of private label products are dynamic, pet keepers are mesmerised by low prices. According to...

Less sugar, less calories
Date: 2006-11-20 08:00:00

Consumption of wholesome non-alcoholic beverages (mineral water, carbonated soft-drinks and fruit juices) has been steadily growing in the past decade in Hungary; it almost doubled, thus reaching a standard European...

Small stores in a strong position
Date: 2006-11-20 08:00:00

The value of retail sales of spirits grew by 8 per cent, while the quantity of sales grew by 4 per cent in the October 2005–September 2006 period compared to...

Favourable domestic trends for wine
Date: 2006-11-20 08:00:00

The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...

Palinka reborn
Date: 2006-11-20 08:00:00

Palinka has definitely benefited from EU rules regarding protection of origin. New flavours and designs keep appearing in the market, helping to boost sales. Since Hungary became the sole country...

Return of the beer bottle
Date: 2006-11-20 08:00:00

In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...

Why is headache more expensive on a Sunday?
Date: 2006-11-20 08:00:00

Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...

Larger size shower gels are more popular
Date: 2006-11-20 08:00:00

Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...

Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00

The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...

Faked washing powder brands
Date: 2006-11-20 08:00:00

More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...

Natural is the trend in shower gels
Date: 2006-11-20 08:00:00

According to surveys, shower gels are more popular in Hungary compared to neighbouring countries, though consumption has not reached the Western European level yet. Why is this? Private labels account...

Export rates growing, import growth figures slowing down
Date: 2006-11-20 08:00:00

Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...

EU testing rice from the US
Date: 2006-11-20 08:00:00

Food safety experts of EU member countries have decided to begin testing rice shipments from the US to stop deliveries of genetically engineered products. The costs of testing in European...

Low profitability in swine breeding
Date: 2006-11-20 08:00:00

In Hungary more than 400 businesses are carrying out meat-processing activities. Since 2004 the number of such businesses has halved, and the production is highly concentrated (less than 50 companies...

Real perks in cafes and restaurants only
Date: 2006-11-20 08:00:00

According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...

BIT and BUD are not the same
Date: 2006-11-20 08:00:00

According to a ruling by the Court of the EU, the trademark „BIT” cannot be mistaken for „BUD”. The Court has dismissed a suit filed by Bitburger Brauerei for banning...

Getting well after the flu
Date: 2006-11-20 08:00:00

The poultry sector had to face difficulties during the past years in Hungary due to the problems caused by the bird-flu in Europe. According to the Central Statistics Office the...

Quality is the new trend
Date: 2006-11-20 08:00:00

A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...

Expanding trade between India and the EU
Date: 2006-11-20 08:00:00

The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...

Reaching 4 kilos
Date: 2006-11-20 08:00:00

Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...

Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00

Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...

Main trends in hyper markets and discount stores
Date: 2006-11-20 08:00:00

Marked consolidation is taking place in FMCG retail trade, as over one third of total turnover is now shared by the three largest chains. The 98 hyper markets represent only...

More vegetables and less fruits are sold
Date: 2006-11-20 08:00:00

Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than...

Quality and prices in EU markets
Date: 2006-11-20 08:00:00

Market Price Information System will serve to provide an outline of main markets trends for a specific product group in each issue of the magazine. Information will be available about...

Data from discount stores for special channel strategy
Date: 2006-11-20 08:00:00

The market share of discount stores in retail sales of food and chemical categories reached 15 per cent, with expansion in both segments. Different channels and different chains give different...

Hardest times seem to be over
Date: 2006-11-20 08:00:00

Recession followed the turn of the millennium in the domestic refrigerating industry, but the crisis sems to be over now. The surviving enterprises have good prospects for the future.Not long...

Oldal

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Sponsorship step by step Date: 2006-11-20 08:00:00

Pet food sales showing steady development Date: 2006-11-20 08:00:00

From German to Latin taste Date: 2006-11-20 08:00:00

New pace in market research Date: 2006-11-20 08:00:00

Pet food manufacturers think like pet lovers Date: 2006-11-20 08:00:00

Less sugar, less calories Date: 2006-11-20 08:00:00

Small stores in a strong position Date: 2006-11-20 08:00:00

Favourable domestic trends for wine Date: 2006-11-20 08:00:00

Palinka reborn Date: 2006-11-20 08:00:00

Return of the beer bottle Date: 2006-11-20 08:00:00

Why is headache more expensive on a Sunday? Date: 2006-11-20 08:00:00

Larger size shower gels are more popular Date: 2006-11-20 08:00:00

Consumption growing after lifting of duties Date: 2006-11-20 08:00:00

Faked washing powder brands Date: 2006-11-20 08:00:00

Natural is the trend in shower gels Date: 2006-11-20 08:00:00

Export rates growing, import growth figures slowing down Date: 2006-11-20 08:00:00

EU testing rice from the US Date: 2006-11-20 08:00:00

Low profitability in swine breeding Date: 2006-11-20 08:00:00

Real perks in cafes and restaurants only Date: 2006-11-20 08:00:00

BIT and BUD are not the same Date: 2006-11-20 08:00:00

Getting well after the flu Date: 2006-11-20 08:00:00

Quality is the new trend Date: 2006-11-20 08:00:00

Expanding trade between India and the EU Date: 2006-11-20 08:00:00

Reaching 4 kilos Date: 2006-11-20 08:00:00

Number of quarters: declining number of nights Date: 2006-11-20 08:00:00

Main trends in hyper markets and discount stores Date: 2006-11-20 08:00:00

More vegetables and less fruits are sold Date: 2006-11-20 08:00:00

Quality and prices in EU markets Date: 2006-11-20 08:00:00

Data from discount stores for special channel strategy Date: 2006-11-20 08:00:00

Hardest times seem to be over Date: 2006-11-20 08:00:00