Market News

9 out of 10 households buy pork products

According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The...

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We buy non-alcoholic beverages less often

Mineral waters, fruit juices, carbonated soft drinks and ice teas make up the non-alcoholic beverage category, in which Hungarian households consumed 7 percent less products in January-September 2009 than a...

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The mobile phone may become a second wallet

After debit card payment appeared in Hungary numerous financial experts were of the opinion that the new payment method would spread fast – since it was secure, simple and the...

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Self-service segment expands further in the pork product category

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

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Vodka and gin were the biggest winners

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

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Experience-hungry consumers vs. discount store dominance

The fact that large German retail syndicates went bankrupt this year indicates that new strategies are needed to survive. 90 lecturers and 1,200 decision-makers focused on these new strategies at...

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Not enough brands

I am more and more concerned about the competitiveness of Hungarian agriculture and domestic-owned food processing companies. Recently I asked a few friends to name Hungarian-owned and developing food brands…The...

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Poultry product retail sales are highly concentrated

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

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Full wine cellars, protected pálinkas

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

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Olive oil marketing the Italian way

The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...

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Time travel at Christmas

The end of last year will not be remembered for an abundance of presents. Most families celebrated modestly with a smaller Christmas tree and fewer or cheaper presents. Traditionally, December...

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Turkey sales plummeting

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

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More wine, but less beer sold in the first nine months of 2009

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

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Thoughts on C.S.R.

CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...

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The new law’s executive office does not aim at maximising revenues

The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...

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We insist on our espresso

When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...

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Half a kilo of poultry products bought per purchase

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

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Canned beer keeps conquering

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

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Increasingly popular

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

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Modest growth may start in the summer of 2010

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

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Trends in high-selling food products

Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...

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Domestic products’ share shrinking among dairy products

Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...

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With modern packaging against deterioration

According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...

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Inflation just above the 4-percent threshold in 2009

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

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Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

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Foreign markets – Croatia – Where traditional shops are still able to grow

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

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JÓFEJs can win valuable prizes

Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...

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Cheese, fruityoghurt, sour cream

Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...

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Identification, control, product suggestion: the future has arrived

One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...

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Falling prices in the meat sector

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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