Market News
Satisfied Austrians, in high concentration
Date: 2008-05-01 08:00:00
According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...
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Improving global living standards, expanding market for chemical products
Date: 2008-05-01 08:00:00
World-wide sales of chemical products have expanded at a faster rate than previously, since the last Nielsen survey. The Nielsen survey covered 29 categories and its findings were published in...
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The power of agencies
Date: 2008-05-01 08:00:00
According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Faktoring ABC – about factoring in simple terms
Date: 2008-05-01 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Liberalisation Set To Revolutionise French Retailing
Date: 2008-04-29 00:00:00
The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted. Until now, petits commerçants – or small shop owners – have been protected by a...
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Tesco Starts Trial Of Carbon Footprint Labels
Date: 2008-04-29 00:00:00
The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists. Tesco will telling customers about the...
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Enterpreneurs' Forum in Debrecenben
Date: 2008-04-24 00:00:00
The National Association of Enterpreneurs and Employers organises forums between the enterpreneurs and authorities since three years all over Hungary. Laszlo Perlusz spoke about organisation's yearly program, which focuses on...
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Fake Clothes in Value HUF 42 million was found
Date: 2008-04-24 00:00:00
The solders of Hungarian Costum and Finance Guard controlled two Bulgarian camions. The first camion cames from Turkey and according to logistic information it delivered clothes. Trough the control the...
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Hungarian retail trade turnover dropped
Date: 2008-04-24 00:00:00
Retail trade turnover at constant prices decreased by 2.5% in February, and by 2.7% in the first two months of 2008 compared to the level measured one year before according...
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Rent a car – better business as to buy
Date: 2008-04-24 00:00:00
The rent a car market is 3-3.5 times so big in Austria as in Hungary, altough there live only 7 million people. Fox Autorent Kft. offers cars with almost 0...
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(HU) Éves szinten 9,5 százalékos élelmiszer áremelés várható
Date: 2008-04-23 00:00:00
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Fake olive oil in Italy
Date: 2008-04-23 00:00:00
The Hungarian authorities dosn't have any information about Hungarian sell of this oil. The fake oil looked like extra virgin olive oil. It even tasted and smelt like extra virgin...
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Hypermarkets sell the most praline
Date: 2008-04-15 00:00:00
The Hungarian chocolate market grow in volume by 11% in value by 16% last year. Total sales was almost HUF 60 billion. According to Nielsen Research more than 30,000 tons...
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GKI sentiment index fall
Date: 2008-04-14 00:00:00
The confidence index of trade dropped notably in January 2008, but it has been increasing since February. In March the projection of sales and the expectations on future orders improved,...
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One year 34% price increase at Hungarian agriculture products
Date: 2008-04-14 00:00:00
The price level of crops and horticultural products was 46.9% higher, while that of animals and animal products increased by 17.6%. between February 2007-2008. In January–February 2008 the average price...
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(HU) 1,62 milliárd forintnyi bírsággal zárult a Kikelet Hadművelet
Date: 2008-04-11 00:00:00
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