Market News

To Shop via Internet is Trendy

According to Szonda Ipsos research 20% of Hungarian internet users buy something via internet in 2007.  Every fifth Hungarian adult visit one of the researched auction, on-line and price and...

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(HU) A vevők szívesen elcsábulnak

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Coffee prises on 10 years top

Prises must be grow in Hungary too, Sara Lee started to increase in February, Tchibo only in summer. According to ACNielsen last year 26.7 million kilos coffee was sold in...

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From June only from Hungarian Fruits and only in Hungary can make Palinka

The Hungarian Parliament talk about Palinka Regulation in March. According to the new laws proceed can be started against who abuses with the Hungaricum's name.  The new regulation – starts...

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No tumult at cash desks

According to communique of Hungarian Trade Association customers and cashiers succesful resolved the first day of roundings. Gyorgy Vamos, president of the assotiation said, no fights, loud bickerings destroyed the...

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Britain preffers not the complete ban

Shops could be forced by law to charge for handing out plastic bags unless they agree to impose the fees voluntarily, the Prime Minister Gordon Brown warned in a hard-hitting...

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Administration of liquidation started at one of M.E.G.A Trade Companies

The company group's Dis Kereskedelemi Kft. was famous after relabeling action in 2006. As known at company's plant in Budaors more thousands kilos of food was relabeld in 2006. When...

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Economic growth in Hungary only in H2

According to a GKI 's forecast elaborated in co-operation with Erste Bank Hungary's economy will eventually get out of the slump it fell into in 2007. Following a huge downturn...

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The economic confidence in the euro zone sank to a two-year low

The economic sentiment indicator in the euro zone, which has been on a downward path since mid-2007, stood at 100.1 in February, down by 1.6 points from that in January....

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Hungary's industrial PPI accelerates to 3% m/m, 4.3% yr/yr in Jan

Hungary's industrial producer price inflation ticked up to 3.0% month on month in January from 0.4% in Dec 2007, and rose 4.3% year on year against an 1.6% growth in...

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Discord

Hungarian farmers with produce that is in high demand abroad had a very good year in 2007. Products were exported at higher prices than could have been achieved in Hungary,...

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New stars in the Milky Way

Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...

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More foreigners, staying for shorter periods

The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...

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Less bottles, more cans

The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....

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Autumn reactions

The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Brand campaign a priority

The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...

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Hair dye sales growing

Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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Environmental competition

Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...

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Dynamic expansion in the market of electric toothbrushes

Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...

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When the inspectors come

In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...

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Older people not too old to consume

Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...

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Nice combinations by toothpaste brands

The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...

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In the course of research, GVH has the power to:

• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...

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Older people open to innovation as well

According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...

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True innovation brings profit and distinction

Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...

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