Market News
Independent or multinational agencies?
Date: 2008-11-16 08:00:00
Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...
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There is milk in every good thing
Date: 2008-11-16 08:00:00
A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....
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Purchasing power divided in the case of fruits and vegetables
Date: 2008-11-16 08:00:00
A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...
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Difficult year for breweries
Date: 2008-11-16 08:00:00
Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...
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Livestock of turkey down, supply of beef shrinking
Date: 2008-11-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...
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New generation of advertising solutions coming of age
Date: 2008-11-16 08:00:00
A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...
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Market of baking additives and dessert powders expanding
Date: 2008-11-16 08:00:00
Sales of powder products are rising in general. Sales were up by 16 percent in terms of value in October 2007 – September 2008, compared to the preceding period, with...
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Frozen vegetables still „mono”
Date: 2008-11-16 08:00:00
Though sales of frozen vegetables expanded in terms of value last year, as a result of higher prices, sales in terms of quantity dropped somewhat. Sales of both mono and...
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Masculine beverage in Hungary
Date: 2008-11-16 08:00:00
Per capita beer consumption of 82 litres/year has been stable in Hungary for years. The world leader in per capita consumption is the Czech Republic where this figure is 160...
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In the middle of a financial crisis
Date: 2008-11-16 08:00:00
According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...
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Eastern EU and Western EU
Date: 2008-11-16 08:00:00
Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...
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Baking products for all generations
Date: 2008-11-16 08:00:00
Christmas is also a season for cakes. According to market research data from Nielsen, traditional baking additives continue to enjoy unbroken popularity. Baking powder and vanillin are still basic products...
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Frozen food most popular in youngest age group
Date: 2008-11-16 08:00:00
According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...
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Beer industry optimistic about PET ottles
Date: 2008-11-16 08:00:00
Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...
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Super supermarkets
Date: 2008-11-16 08:00:00
According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...
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Germans attached to the PICK brand
Date: 2008-11-16 08:00:00
According to Gábor Ámann, sales and marketing director of PICK-Szeged, they are forced to boost export, in order to be able to produce premium products on an economic scale. At...
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Domestic market of jam expanding
Date: 2008-11-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...
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Instant food on trays increasingly popular
Date: 2008-11-16 08:00:00
The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...
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Growing demand for premium beers
Date: 2008-11-16 08:00:00
Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...
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Budapest region on top
Date: 2008-11-16 08:00:00
Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...
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Bio sector expecting strong sales at the end of the year
Date: 2008-11-16 08:00:00
Organic and health food has appeared in hyper markets and supermarkets years ago. Today, organic food is found on the shelves in most stores and online sale are also growing....
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There is always money for sweets
Date: 2008-11-16 08:00:00
Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...
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Wine marketing to begin in late 2008
Date: 2008-11-16 08:00:00
The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...
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50 percent occupancy for hotels
Date: 2008-11-16 08:00:00
The total number of nights spent by foreign and domestic guests in commercial places of accommodation remained unchanged in the January-August 2008 period, compered to 2007. Revenues were up by...
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No reason to panic!
Date: 2008-11-16 08:00:00
„No reason to panic!- said the director. That’s when panic started.” (Rejtő Jenő: Vesztegzár a Grand Hotelben) This is how I see the responses to the financial crisis. Obviously, it...
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Business presents at all levels
Date: 2008-11-16 08:00:00
As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...
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Sweets immune to negative trends
Date: 2008-11-16 08:00:00
Growth has remained dynamic in practically all categories of sweets. The Bonbonetti Group is present in almost all of the sweets categories and has achieved annual growth of over 10...
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Festivals enhancing champagne culture
Date: 2008-11-16 08:00:00
The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...
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Specialised stores up
Date: 2008-11-16 08:00:00
Retail sales totalled 1.8 percent less in July 2008, than in July 2007. Retail sales were down by 0.1 percent compared to June. Retail sales totalled HUF 3,447 billion in...
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Price waves
Date: 2008-11-16 08:00:00
As soon as the harvest of maize has begun, farmers realised that their earlier hopes had been unfounded, as only HUF 18,000 per tonne was offered for their produce. MVH...
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