Market News
Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Food industry gathering momentum
Date: 2008-05-01 08:00:00
Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...
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Trapped by distribution costs
Date: 2008-05-01 08:00:00
An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...
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Rigour, with exact regulations
Date: 2008-05-01 08:00:00
Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Deficit in cattle and poultry in the EU
Date: 2008-05-01 08:00:00
Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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How do we choose? The optimal light commercial vehicle
Date: 2008-05-01 08:00:00
Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...
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Insolvency continues to spread
Date: 2008-05-01 08:00:00
The number of companies becoming insolvent grew by 21 per cent in the first quarter of the year, compared to 2007. Construction and commerce remain the riskiest industries. According to...
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Stabilisation among women’s hygiene products
Date: 2008-05-01 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by...
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Worse rating for Hungary
Date: 2008-05-01 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the internal and external balance is expected to show significant improvement in 2008. A significant reduction in the...
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Toiletpaper, a typical routine category
Date: 2008-05-01 08:00:00
On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...
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VOSZ on tour
Date: 2008-05-01 08:00:00
The “Let them hear our voice” series of regional events has been launched by VOSZ for the third time this year....
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Women’s hygiene increasingly confidential category
Date: 2008-05-01 08:00:00
While demand for panty liners and tampons is increasing, the market share of hygienic liners is shrinking. The proportion of scented products is also rising. Brand loyalty is still strong...
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More foreigners in Budapest
Date: 2008-05-01 08:00:00
According to a KSH report, the number of nights spent at commercial places of accommodation increased by 2.7 per cent in January-February 2008, compared to the same period in 2007,...
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Where even kings go on foot
Date: 2008-05-01 08:00:00
Regardless what we call them, visiting toilets is part of our everyday lives. An exhibition about the history of toilets was held by Zewa between 26. September and 21. October...
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In memoriam Péter Sas
Date: 2008-05-01 08:00:00
Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...
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Quick and comfortable hair removal – with a razor
Date: 2008-05-01 08:00:00
There are three ways of getting rid of body hair, but as this category is very sensitive to price, innovations and promotions can influence customer decisions. A slow shift towards...
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Cooking oil on top
Date: 2008-05-01 08:00:00
Consumer prices were up by 0.6 per cent in March, compared to February and 6.7 per cent higher than in March 2007. According to a KSH report, food prices were...
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Strictly recorded purchasing
Date: 2008-05-01 08:00:00
There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....
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