Market News
In a better market position than the average
Date: 2010-09-22 08:00:00
Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...
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Variations on gentle washing
Date: 2010-09-22 08:00:00
Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...
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iPhone-soap
Date: 2010-09-22 08:00:00
Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...
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Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00
Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...
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Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00
On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...
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Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00
Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...
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We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00
According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...
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All brands fight dandruff
Date: 2010-09-22 08:00:00
The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....
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Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...
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Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00
Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...
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Facing innovations
Date: 2010-09-22 08:00:00
The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...
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The food industry was one of the losers again
Date: 2010-09-22 08:00:00
According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...
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40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...
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Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00
Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...
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Manly development on the body care market
Date: 2010-09-22 08:00:00
The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...
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We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00
In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...
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At half-time
Date: 2010-09-22 08:00:00
If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...
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We still love sweet wine
Date: 2010-09-22 00:02:55
Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...
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GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59
The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...
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This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08
The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...
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The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00
The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...
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Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15
The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...
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The majority of Hungarians considers healthy nutrition too expensive
Date: 2010-09-21 00:06:02
The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...
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More and more conscious costumers
Date: 2010-09-21 00:04:01
According to the most recent Conscious Consumer Index; the number of real conscious costumers is increasing. The Kirakat.hu and the Ipsos investigated the consumer awareness and consumer attitudes for the...
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Stricter rules on premium products
Date: 2010-09-21 00:03:01
The Rural Development Ministry changes the Hungarian Food regulations into two levels. Beside the existing rules, those who want to sell premium products must also undertake the strictening of the...
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The suppliers may benefit from the proposed legislative amendment
Date: 2010-09-21 00:01:00
According to the informations of Híszerző; Jaross Tamás, Matolcsy’s Ministerial Commissioner has quit. The former leader of Metro was in charge for the booming of the domestic trade. According to...
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Hungary is a poultry grand power
Date: 2010-09-20 00:05:21
Hungary is still a poultry grand power, but the sector has a number of tasks to be solved, if it wishes to develop its good internal market and export positions...
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The vine and wine producers can claim a total of 2.1 billion HUF
Date: 2010-09-20 00:04:21
From this October until next May, 2.1 billion HUF support is available for the purchasing of viticulture and wine-making machinery. The subsidies make up 20-30 percent within the investment. The...
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Gloomy consumer sentiment in the United States
Date: 2010-09-20 00:02:02
The significant decrease of the Michigan index caused a surprise, since analysts expected an increase. The University of Michigan reported a drop in consumer confidence. The sentiment index fell to...
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Two tons of illegal food distrained by the inspectors
Date: 2010-09-20 00:00:05
Illegal, unlicensed Chinese food-processing plant waqs found in Budapest by the Pest County Agricultural Office Food Safety and Animal Health Directorate. The plant operating without a license, about 2 tons...
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