Market News
Soproni Blaufrankisch united
Date: 2010-04-27 08:00:00
Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...
Read more
Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
Read more
Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
Read more
Teflon paint
Date: 2010-04-27 08:00:00
There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...
Read more
‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
Read more
Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
Read more
Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
Read more
Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
Read more
A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
Read more
The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
Read more
Shelf rail came alive
Date: 2010-04-27 08:00:00
Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...
Read more
Facts and misbeliefs about our trade with Slovakia
Date: 2010-04-27 08:00:00
Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...
Read more
Cheese was special: value sales declined, but volume sales augmented
Date: 2010-04-27 08:00:00
Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...
Read more
Tuned to the frequency of shopping
Date: 2010-04-27 08:00:00
In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...
Read more
From Michurin to Volkswagen
Date: 2010-04-27 08:00:00
By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....
Read more
(HU) Alternatívákat keresnek a sajtmárkák a dömpingár ellen
Date: 2010-04-27 08:00:00
Sorry, this entry is only available in HU....
Read more
With evergreen bags for the environment
Date: 2010-04-27 08:00:00
METRO, SPAR and Tesco urge their customers to quit using disposable plastic shopping bags and switch to environmentally friendly solutions. After every shopping bag sold by METRO Hungary, 5 Forints...
Read more
In 2009 cheap cheeses pulled the market
Date: 2010-04-27 08:00:00
As GfK Hungária’s ConsumerScan revealed, we bought 12 percent more cheese in 2009 than a year earlier. The average household purchased 16.9 kg of cheese, largely due to an increase...
Read more
With cool calculation
Date: 2010-04-27 08:00:00
Saving energy is the driving force behind innovation in cooling technology. The economical use of cooling equipment results in lower operation costs for retailers. In Hungary, the most important trend...
Read more
Small shops keep losing ground
Date: 2010-04-27 08:00:00
Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...
Read more
Inflation is losing speed, but it is still the highest in the EU
Date: 2010-04-27 08:00:00
In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...
Read more
Beer brands have to convince hesitating consumers
Date: 2010-04-27 08:00:00
In 2009, the beer industry realised the lowest volume sales in the past 20 years. Mostly bars and restaurants can be blamed for the minus 8 percent, the downturn was...
Read more
Egg producers can be satisfied
Date: 2010-04-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...
Read more
The beer market contracted further last year
Date: 2010-04-27 08:00:00
Just like in 2008, the beer market kept shrinking in 2009, revealed GfK Hungária’s ConsumerScan, because the average household bought 6 percent less beer, 72 litres. 67 percent of Hungarian...
Read more
Employment pessimism is subsiding
Date: 2010-04-27 08:00:00
GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...
Read more
Orange, peach and apple is the ranking in terms of volume
Date: 2010-04-27 08:00:00
Fruit juice retail sales were down 9 percent in value in the February 2009-January 2010 period, compared to the same period a year earlier and totalled at HUF 42 billion....
Read more
‘It is ending precisely now…’ (Part 1)
Date: 2010-04-27 08:00:00
‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...
Read more
Fruit juices bought less often
Date: 2010-04-27 08:00:00
GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....
Read more
Anti-energy drinks on the shelves ?
Date: 2010-04-27 08:00:00
‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...
Read more
Cream and waxing strips were the most popular
Date: 2010-04-27 08:00:00
The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...
Read more
