Market News

Households spent less on yoghurt last year

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

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The fourth screen

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

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Net wages escalated by ten percent

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

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Ice cream sales by shops took a favourable turn

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

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Category identifying placement

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

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Coded price-hunting with iPhone

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

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Unemployment hits a peak

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

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Ice cream experiences from branded products

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

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They are the best in promotion

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

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The most frequent places for buying certain categories

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

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Food prices stepped on the brake

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

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Larger packaging units experienced a bigger decline

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...

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‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

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Industrial prices decreased

lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...

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Growth in terms of both value and volume

The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...

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Members of the food chain are more disciplined year by year

In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....

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Inflation in Hungary is the highest

In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...

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This year’s mineral water season may bring elevated prices

Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...

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The first quarter of the European food retailing was successful

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

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The foreign suppliers are cautious with the Hungarian firms

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

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One shopping center for nineteen thousand Pécs inhabitants

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

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Goats and sheeps may escape from the electronic chip

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

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Consumer confidence is on its ten-month nadir in China

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

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Several billion storm damages hit the agricultural sector

The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...

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Butter has been getting more expensive for weeks now

The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...

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Suppliers versus Multis: differencies between law and practice

The food processors are preaparing for group complaint against the chains. According to the informations of Népszabadság; the National Federation of the Food Processors (Éfosz) requested datas from its members...

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Shopping malls: Do not close the shops on Sunday!

The limitation of the opening hours on Sunday is not timely in the current situation – assessed the Hungarian Association of Shopping Centers (MBSZ) on its Friday meeting. The association...

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Hungarian households are on diet

Public dieting continued in the first quarter of the year. People increasingly pay back their foreign currency loans, so their housing and other consumption purposes indebtedness have reduced. In the...

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The healthy lifestyle is getting more important at the workplaces

According to the research of Nestlé; the graduate students and college students expect healthier lifestyle from their workplaces. The questionnaire responses suggests that, compared to 2009, the number of those...

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Salami from old grey beef

The Körös-Maros National Park came up with an own product. Salami will be manufactured from Hungarian grey beef, of course, from only the aging part of the stock. The salami...

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