Market News
Sales promotion on a higher level
Date: 2012-12-03 11:51:02
Nowadays, one of the key tasks of each marketing and trade marketing expert is sales promotion. Experts need to think in terms of complex promoting strategies, ones which are commensurate...
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The cherry pálinka of the year is being prepared
Date: 2012-12-03 11:29:19
Twelve premium pálinkas will be included to the special blend of 2013. Hungary once again jointly prepares the pálinka of the year, this time with sour cherries. The experts of...
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New Year’s Eve-period buyers rule the sparkling wine market
Date: 2012-12-01 22:11:51
In the 12-month period between September 2011 and August 2012 44 percent of Hungarian households purchased sparkling wine. This represents a small drop from the previous such period. Sparkling wine...
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Travels around FMCG – Business Days 2012 – part 2
Date: 2012-12-01 21:50:01
On Thursday the second section focused on the labour market and human resources. The moderator and first presenter was Randstad managing director Sándor Baja, who analysed challenges on the labour...
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Changing demand is reshaping production as well
Date: 2012-12-01 21:49:55
Budapest was the host of the COPA and COGECA congress between 1 and 3 October in 2012. One of the topics discussed was better utilisation of opportunities in bioeconomics. Participants...
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Tobacco products: the black market is growing again
Date: 2012-12-01 21:43:27
GfK Hungária’s latest study reveals that illegal tobacco product trade is becoming more and more widespread. According to official data, in 2011 total revenue from tobacco product sales was HUF...
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There will be no Hungarian potato left by spring
Date: 2012-12-01 21:36:57
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of potato in July-October 2012 was 28 percent higher than...
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Their plan goes up in e-smoke
Date: 2012-12-01 21:34:54
In 2010 the state budget’s revenue from the excise duty and VAT on tobacco products amounted to HUF 360 billion. Hungary’s parliament passed the new ‘tobacco shop law’ in September....
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Retail – the artery of the economy
Date: 2012-12-01 21:30:42
Tesco invited its media partners to a press meeting on 14 November, where the company shared with participants the results of the study conducted by Századvég Economic Research Institute, which...
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Quo vadis Hungarian manager?
Date: 2012-12-01 21:26:12
After the summer break many are waiting for the job market to come to life. What are the current trends? Economic recession forced many companies to restructure themselves and to...
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Trends, whys and answers – part 7
Date: 2012-12-01 21:22:37
As a qualitative market researcher, my experience is that about half of Hungarian consumers belong to the medi-level group (with an average level of price sensitivity). Their income is not...
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POPAI Awards POP competition winners
Date: 2012-12-01 21:19:50
Display of the Year and ‘Non-durable’ category winner: Knoppers display – OSG Form Kft. • ‘Non-durable’ category second place: Pritt island – IS Innovative Solutions Kft. • ‘Non-durable’ category third...
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USA: the highest holiday season turnover of the last 5 years is forecasted
Date: 2012-12-01 21:12:59
According to the International Business Times, retailers in North America expect the highest holiday sales since 2007. 100 retail marketing executives were interviewed and their answers revealed an expected growth...
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Christmas came too early for some customers
Date: 2012-12-01 21:07:51
Canadian drugstore chain Shopper Drug Mart realised that the first week of November is too early to start the Christmas countdown and at midnight 5 November they stopped playing Christmas...
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Fresh groceries attract customers
Date: 2012-12-01 20:58:37
For Hungarians high quality fresh groceries is the fifth most important factor (from twenty-two) in deciding where to go shopping – according to the latest ShopperTrends survey by Nielsen. Value...
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The price of pork may rise significantly
Date: 2012-12-01 12:50:06
Pig farmers justify a twenty, or even thirty percent price increase, after the feed prices jumped because of the bad harvest. The purchase price of pork increased to 380-400 HUF...
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KSH: increase in agricultural producer prices
Date: 2012-12-01 12:40:08
In July, the price of vegetable products increased by 5.3 percent after a decline of eight months, while the price of live animals and animal products increased by 9.3 percent...
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GKI: Recession continues uninterrupted during economic adjustments
Date: 2012-12-01 12:02:05
GKI forecast slight GDP growth (0.8 per cent) for 2013 following a decline of 1.5 per cent in 2012. In the wake of the new restrictions announced lately, however, only...
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The price consciousness of Hungarians is similar to the European average
Date: 2012-11-30 13:20:53
The price is the most important when purchasing clothing products for 50 percent of the Hungarian consumers. 48 percent are watching the price of household products. This ratio is 43...
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Fazekas Sándor: the melon sector is on a growing path
Date: 2012-11-30 12:55:40
The domestic melon sector is on a growing path – said the Minister of Rural Development in Medgyesegyháza on Saturday at the National Conference on the Evaluation of the Melon...
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Innovation might be the best way to go forward
Date: 2012-11-30 12:23:26
While the European Union is falling behind when it comes to innovative solutions, USA and Asia are catching up fast. Innovating was never easy. But it’s more difficult than ever...
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Company gifting continued to decrease
Date: 2012-11-30 11:28:00
This year Christmas gifting at companies declines further. The downward trend lasts since 2008 – shows the survey of the Promo Data Piackutató Kft. market research company. The Promo Data...
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eNENET-Telekom: a report on Internet Economy
Date: 2012-11-29 12:02:05
The gaining ground of smart phones is in momentum in Hungary – the service providers have exceeded last years 800 thousand sales already until October 2012, and thanks to the...
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Sopron’s wine-growing area increased last year
Date: 2012-11-29 12:00:35
Sopron’s wine-growing area increased by more than eighty hectares last year. Two hectares were cut off, while ninety-seven hectares were planted in 2011. Beside a medium yield, year 2011 was...
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Cetelem: Christmas Tablets on easy terms
Date: 2012-11-29 11:27:40
Although the businesses are ready since November, we start getting Christmas gifts later an later. We buy the chosen products in the last weeks of December on easy terms and...
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Ministry of Rural Development: there will be no food price explosion
Date: 2012-11-28 13:00:40
The Ministry of Rural Development (VM) believes on the basis of the study of the Agricultural Economics Research Institute (AKI) that there will be no food price boom in the...
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Four hundred million USD investment for sustainable cocoa production
Date: 2012-11-28 11:23:08
The world's largest chocolate company the Mondelēz that belongs to Kraft Foods launches its “Cocoa Life” sustainability effort. The company plans to invest 400 million USD in the next ten...
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Gift sets for all ages
Date: 2012-11-28 10:38:33
Unilever, the market leading cosmetics gift set producer, compiles most of its sets from ‘bestsellers’ and novelty products this year. In addition to well-established gift sets, the company also prepares...
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Demonstration for the Hungarian meat industry
Date: 2012-11-28 10:36:12
The Union of Meat Industry Employees (HDSZ) organizes a nationwide demonstration in the next week. They will protest to protect the jobs in the meat industry – HDSZ told MTI...
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The market of Kolosy square was handed over in Óbuda
Date: 2012-11-28 10:35:57
The Kolosy square market was re-opened in the 3rd district of Budapest – the local government informed MTI on Wednesday. The market – that kept its former tavern, inn, stables...
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