News and articles

Faktoring ABC – about factoring in simple terms

We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...

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Less households buying private labels

According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...

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Fighting instore theft

There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...

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Alpro termékcsalád

Can be consumed by milk and lactose sensitive persons. It is rich in Omega 3 and 6 fatty acids and helps to keep the cholesterol level low. Its saturated fatty...

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WU2 Next extra erõs XXL hajzselé

The Next Extra Srong Hair Gel by WU2 will appear on shelves in „Limited Edition” 200 millilitre units....

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Revenues of Henkel CEE over EUR 2 billion

Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...

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FMCG retail chains ranking

21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...

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Drugstores holding largest market share in body lotions

Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....

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What really matters is inside

When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...

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Orbit töltött rágó Spearmint és Peppermint

A liquid filled chewing gum which has achieved spectacular success world-wide, is to be added to the Orbit assortment in April 2008....

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Montice Probiotikus ivójoghurt

Yoghurt product fermented with a pro-biotic culture, which plays an important role in leading a diverse and balanced lifestyle and in sustaining health....

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Slimmer Univer products

The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...

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Measuring trade marketing?

Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...

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Hydration is no longer enough

Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...

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Food still fuelling inflation

In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...

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Mester Könnyû csirkemellfilé grillsonka Mester provanszi ízesítésû csirkemellfilé-sonka

Owing to its protective gas packaging, it has a long shelf life. Its speciality comes from the Provance flavouring and grilling....

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Coca-Cola/Happiness Factory

Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...

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Minimundus, the country brand

Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...

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The inquisitive eyes of MARI

Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...

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More effective compact washing powders more expensive

Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...

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Barbecue season to start early

The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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Babafalat Friss tanyasi jércecombfilé, babáknak

It is never to early to start following a healthy diet based on natural ingredients....

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SIÓ prémium

A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...

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Fourth Hungarian among the best McDonald's employees

Agnes Horvath (33), Operations Director of McDonald’s Hungary is the youngest from the Hungarians who got this award.  The McDonald’s President’s Award, the most prestigious McDonald’s employee award across the...

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Fresh products from Lekkerland

Thanks to the new ice-romm of the company, built from 50,000 euros in Budapest, in the logistic center of the company, from 1 Marc Lekkerland can deliver 30 kind of...

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Increase at women fashion by Hugo Boss

Fashion group's sales grow 9% to EUR 1,632 million, Earnings before interest and taxes (EBIT) increased by 19% to EUR 220 million.   In Germany, HUGO BOSS again saw sales...

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Campagne for Eating Hungarian Poultry

The Hungarian Poultry Product Broad propagate buying poultry growing up in Hungary. In part of the intagrated communications campagne a conference is organised.  The board hopes that people will protecting...

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Slowly improve of the internal and external balances of Hungary

By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...

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Store openings, online sales boost H&M

Swedish fashion retailer Hennes & Mauritz AB posted a 28 percent rise in first-quarter profits from strong online sales, new stores, and a beneficial exchange rate.   Europe's second-largest clothing...

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Nordic Partners' buy Hame

The Czech anti-monopoly office UOHS said it has approved Icelandic company Nordic Partners' acquisition of the largest Czech canned food producer Hame.  The price of the deal was not disclosed....

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