News and articles

First cock a doodle-doo by the Master Good cock

The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...

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Stores opening

Spar, Kiskunfélegyháza Open: 28 June 2007 Chain: Spar Store space: 1211 m2 SKU: – Spar, Szántód Open: 2 August 2007 Chain: Spar Store space: 902 m2 SKU: – Tesco, Karcag...

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Farmers may become shareholders in Sio-Eckes

Sió-Eckes Kft. has sold over 40 million litres of fruit juice, nectar and fruit drink in the first six months of the year, which is 4 per cent more than...

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Spitzer wine boom in Hungary, bubbles go up again

A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...

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Everything the mouth needs

Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...

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External balance improving as well

According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....

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Celine Dion Paris Nights

Celine Dion Paris Nights invites us for an imaginary trip to the glamorous and romantic Paris nightlife...

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From micro wave back to the oven again

Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...

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For patriotic poultry buying

An agreement about co-operation has been signed by The Poultry Product Council (BTT) and SPAR Magyarország Kft.. This will allow the retail chain to publicise its decision to buy poultry...

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Henkel for design

This year’s Henkel Art Award is to be given in recognition for excellence in industrial design. 31 competitors had entered works, of which 5 have qualified for the international final...

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Collective attendance at the 14th Vinexpo

The Vinexpo wine and alcoholic beverage exhibition – one of the most prestigious events in the wine trade – was held for the fourteenth time by the Chamber of Commerce...

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Toothpaste every two months, toothbrush every six months

According to data from the Consumer Scan of GfK Hungária for 2006, 40 per cent of Hungarian households bought toothbrushes in 2006. The product is purchased more frequently in large...

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Fewer foreigners, more Hungarians

The combined number of nights spent at commercial places of accommodation by foreign and Hungarian guests grew by 3 per cent in the first five months of the year, compared...

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Vademecum Titan Strong

The teeth enhancing technology helps to strengthen enamel on teeth with a protective layer....

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Message in a bottle

Coty has always been characterised by market-focused thinking and they still haven’t forgotten to think the way consumers think. It is no wonder that the story of Coty began in...

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Help worth 5 million from Tesco

Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...

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Fachpack: packaging and transport at the same time

FachPack, PrintPack and LogIntern are three exhibitions related to packaging and held in Nürnberg between 25-27 September. Packaging solutions, printing on packaging, manufacturing of packaging materials and internal logistics will...

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Question:

Does László Murányi, CEO of Co-op Hungary Zrt. see the same players operating in the Hungarian food trade in 2010 which are present in 2007? Does he expect new companies...

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Make-up – with good advice

The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...

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Reduction in food sales

According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...

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Pickwick „Wellbeing” tea innovations from August 2007

Demand for a healthy lifestyle and products following the wellbeing trend is growing in the tea market as well. Pickwick, a major communicator in segments like green tea and rooibos,...

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World-wide leader

Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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Baltika prepares share buyback programme

The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said .   The Russian brewer, which is majority controlled by Carlsberg and...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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The label is only a form?

Some manufacturers are deliberately 'hoodwinking' consumers over salt content, claims a new report from UK regulators. There is concern that consumers are being hookwinked and misled by some manufacturers who...

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