News and articles

Spring wave of Austrian weeks

Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...

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Mirbest opening new warehouse

Mirbest Group opened its new warehouse in Biatorbágy on 21. March. The group was established by nine Hungarian wholesale businesses in 2003 to compensate for the effects of market concentration...

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Germany

Germany, traditionally our largest market for agricultural products continued to show expansion in 2006. The rate of expansion was 5,5 per cent, which was below the average, but revenues of...

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Gel fix and preserving sugar on top of the list

According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...

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High prestige ice tea brands

Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...

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When families argue about the holiday

– How did you become a researcher of human thinking? – I studied medicine in the USA, in Madison and I became interested in the nature of thinking during my...

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PICK Scooby-Doo

We have developed our products, both in terms of contents and of packaging, to serve as a delicious source of nutrients for children and to captivate their attention....

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A new age for the meat trade

Practically all households buy meat products. The main topic of the international seminar Packforum® held in March, was vacuum sealed packaging. Sealed Air Cryovac knows more than any other company...

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Coffee festival at the travel exhibition

The First Hungarian Latte Art Festival organised jointly by several companies and held on 30. March could be a milestone in the development of Hungarian coffee culture. These companies –...

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Russia

Our exports to Russia, our fourth biggest export market in Europe, stagnated in 2006. The traditionally biggest item, canned vegetables showed a decline of 20 per cent. Exports of some...

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Compact preservatives are for young people as well

Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...

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Market share of more expensive nectars and juices growing

While HoReCaA sales of fruit and vegetable juices fell by 4 per cent in terms in volume, the same grew by 3 per cent in terms of value between December...

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adidas Pure Energy

Discover your strength, liberate your energy, achieve the impossible! The strength of the powerful fragrance is symbolised by the unique black bottle and the packaging with icon-like decoration. The red...

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Dr. Oetker Ristorante ES Pepperoni Salame Piccante

Hungary’s most popular pizza family has a new piquant flavour: pepperoni-salami pizza. Pepperoni-salami pizza with its thin and crispy dough and deliciously spicy salami is „sinfully tempting” to consumers....

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First Borsodi graduates

The first graduates of Borsodi Business Academy received their diplomas in The Adult Education and Regional Institute of Miskolc University, on 13. April. Borsodi Sörgyár Zrt. and Miskolc University established...

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Austria

Austria is our third largest export market and it is our fourth biggest supplier. Exports of EUR 297 million were 10 per cent up last year, while imports of EUR...

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Razor blades disposed of, sales growing

According to the Retail index of Nielsen, the market of shaving products is expanding. The number of razor blades and disposable razors sold in 2006 was over 50 million with...

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New product line within the Top Joy brand

The new product line, Top Joy Multi Active will be introduced in May. These are fruit juices with added vitamins and minerals, available in three flavours. New packaging, one litre...

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Celine Dion Spring in Pa­ris

Paris spring with the air of the excitement of new life and fresh warmth appearing in the fragrance of the new perfume from Celine Dion: Spring in Paris. Packaging: classic,...

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BOMBA! Energy drink

BOMBA! Energy drink in 0,25 l can, The code for the consumer prize game is under the tab on promotional packaging....

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