News and articles

(HU) Drágának találták a Meriant

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(HU) 2007-ben ismét Superbrands

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Changing McDonald’s

The 90 McDonald’s restaurants in Hungary served 75 million customers last year, which means a 10 per cent increase compared to the preceding year. Revenues grew by 12 per cent,...

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Slovakia

Hungarian agricultural export to Slovakia, our sixth biggest export market grew by 48 per cent in 2006. Sugar accounted for a quarter of our export, totalling EUR 40 million. Increase...

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Electricity is the future in fighting insects

This is an FMCG category , where global warming has a positive effect. The warmer the weather gets, the more insects we have to fight. Aerosols still account for half...

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Foreigners staying longer

The total number of nights spent by foreign and domestic visitors at commercial places of accommodation in the first two months of the year grew by 5 per cent compared...

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Apenta Optima

The Apenta product line is repositioned for this season. This is apparent from the special packaging, communication and brand activities....

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Kylie Minogue Darling

The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...

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„Green” Tesco in Dorog

The Tesco supermarket opened on 5 April in Dorog was designed with regard to environmental considerations and to reducing energy consumption. The geo-thermal heat pump which uses heat from the...

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Peanut bars are the most popular

Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...

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Italy

Italy is our second largest export market in the EU, while it is our sixth biggest supplier in terms of imports. Export revenues totalled EUR 349, showing growth of 21,6...

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Welcoming new possibilities for purchasing

Hungarians spend a lot of money on pharmaceutical products. Practically all families keep pain killers and fever reducers at home. Young people and city dwellers have welcomed new legislation which...

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Promotional leaflets: improving quality and content

According to the findings published in GfK Leaflet Monitor, the market of promotional leaflets published regularly by retail chains has seen substantial development. The number of such publications is growing...

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Helia-D Body Lotion and Self-Tanning Lotion

Helia-D Body Lotion and Self-Tanning Lotion contain several plant ingredients and vitamins in addition to sunflower stem extract which help to care for the skin and keep it clean. The...

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Algida

The best things in life are simple and enjoyable at the same time. Algida brings you this simple pleasure in the shape of a smooth, creamy and delicious ice cream....

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Medals for the Törley group

Törley group received four out of the five medals won by Hungarian products at the Chardonnay du Monde international wine competition....

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Medals for most of the Hungarian spirits

Hungary finished in third place in the biggest Central European competition for distillery products, Destillata. 1446 products from 170 distilleries of 8 countries competed in the final held in Kufstein....

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Question:

Retailers regard measures to be taken against illegal trade as extremely important, as it is causing enormous damage to both retailers and their suppliers as well. The question I have...

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More OTC products available

The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual...

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Banking services stagnate

Hungarian use of services provided by banks only grew 72 to 74 per cent last year according to a survey by GfK Hungária Piackutató Intézet. This rate is much lower...

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Dove Silk & Sleek shampoo

The new Dove Silk & Sleek shampoo, condicioner and haircream solves the problem of unruly curls of hair. It gently straightens hair and makes it shinier....

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Douwe Egberts

Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...

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Tesco opening in Csorna

The 71st Hungarian Tesco hyper market opened on 12. April in Csorna. The 3,000 square meter store has an assortment of thirty thousand products and employs 150 people. There are...

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Brno Fair presented

A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...

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Answer:

There is no simple answer to this question. I will only talk about forgery and imitation in my answer, though many other actions may be regarded as “illegal trade practices”....

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