News and articles
Peroni launches £17m Stile Capri marketing campaign across Europe
Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...
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A new life for chip bags – a sustainable idea won the Samsung and EdisonKids competition
With an alternative environmentally conscious idea, the creative and practical reuse of chip bags, Nyírst students took home the top prize at the Samsung and EdisonKids Solutions for Tomorrow challenge....
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Alternative protein project to produce “tasteless peas” to avoid industry reliance on unsustainable soy
A £1 million (US$1.24 million) project aiming to reduce the need for soy imports is underway in the UK. Lead researchers, John Innes Centre, is geared up to develop peas...
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The GKID-Mastercard eRANKING 2022 is already out
This article is available for reading in Trade magazin 2023/6-7. Stable market share for the top players In 2023 GKID – in collaboration with Mastercard – published the ranking of...
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In the case of dairy products, we also have to think in terms of a supply chain
We are examining the possibility of supporting those branches of the food industry for the next calls of the KAP, which typically process domestic raw materials, and the supply chain...
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According to IKEA’s study, 5,000 tons of wooden furniture waste can end up in landfills in Hungary every year, even though there is a solution for recycling
Approximately 43,000 to 59,000 tons of wooden furniture waste is generated in Hungary every year, but in the absence of an extensive furniture waste processing system, most of it ends...
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The transformation of the waste management system in July may significantly increase food prices
In recent years, in order to remedy the environmental protection problems related to the packaging of products, such as food, and to increase the efficiency of recycling, the so-called extended...
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In June, it will be possible to refuel at Auchan wells for less on three weekends, now gasoline is sold at a discounted price on weekends
The domestic Auchan, celebrating its 25th birthday, awaited its customers with huge discounts and surprises throughout May. By extending this, it will be possible to refuel at a discounted price...
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GFM: the Responsible Employer of the Year competition has been launched
This year, OFA Nonprofit Kft. announces the highly successful Responsible Employer of the Year award for the eighth time, the Ministry of Economic Development (GFM) announced in a statement sent...
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Professional work will continue this year at the FAO/WHO Codex Alimentarius Analytical and Sampling Methods Committee meeting
This year, June 13-16. The 60-year-old FAO/WHO Codex Alimentarius Committee for Analytical and Sampling Methods (CCMAS) is holding its 42nd professional meeting in Budapest between The body that brings together...
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As expected, Swiss inflation slowed in May
In line with analysts’ expectations, Swiss consumer prices rose by 2.2 percent year-on-year in May, according to Monday’s data from the Swiss Statistical Office. A month earlier, in April, annual...
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Amazon Web Services opens an office in Budapest
Amazon Web Services will open its first office in Budapest on June 5, 2023, which is part of AWS’s continuous expansion in Central and Eastern Europe to serve the growing...
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The conscious alcohol consumption campaign of the Hungarian Spirits Association and Product Council continues
With a Spotify campaign, Odett Kármán’s influencer and an online educational card game, the Hungarian Spirits Association and Product Council is promoting conscious alcohol consumption in this year’s (D)önts, created...
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PENNY has reduced the price of new products
PENNY remains committed to providing affordable and high-quality products, which is why it will permanently reduce the price of a total of 80 dairy products in two phases from June...
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The latest one-month image campaign of the BioTechUSA company group puts its clothing business in the center
As one of Europe’s largest and most dynamically growing manufacturers and distributors of dietary supplements, sportswear and special food, the BioTechUSA company group is currently present in more than 100...
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This year, the Tej Product Council is organizing its World Milk Day event on June 6
Due to the positive physiological effects of milk, as well as to draw people’s attention to the importance of calcium intake, the International Dairy Federation appointed the last Tuesday of...
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Kinley draws attention to the importance of time spent on yourself in its “You Owe Yourself” campaign
Only 18 percent of working Hungarians are able to find time for themselves on a regular basis, even every weekday, according to research by Kinley’s brand owner, Coca-Cola. The majority...
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Vegetables for breakfast!
Starting the day with breakfast can have a positive influence on how we feel throughout the day. This article is available for reading in Trade magazin 2023/5 It is especially...
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The EU has extended restrictions on grain imports from Ukraine
The European Union has extended the restriction on the import of cereals from Ukraine – wheat, corn, rapeseed and sunflower seeds – until mid-September, the European Commission announced on Monday...
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The unified applications can be submitted for only a few days
Applications can be submitted until June 9, 2023. The National Chamber of Agriculture asks producers not to leave the related administration to the last minute. This year, the uniform application...
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Rise and shine – energy drinks are unstoppable!
2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...
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Nearly one hundred university students applied for the Nestlé Alliance 4YOUth mentoring program
Nestlé Alliance’s 4YOUth gap-filling talent development program continued this year in Hungary, the aim of which is to help young people achieve their career goals. The participants of the mentoring...
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With knowledge transfer for competitive agriculture in developing countries
Hungary, as a committed partner of the FAO, actively contributes to the work of the organization, to the realization of its goals and helps lower-income countries with development projects. The...
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Aldi launches 30-minute delivery
Aldi and Instacart announced June 1 the launch of Aldi Express, a “virtual convenience store” providing 30-minute delivery of a selection of nearly 2,000 items. With this launch, Aldi joins other...
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Netflix teams up with Athletic on ‘The Witcher’ brew
US non-alcoholic brewer Athletic has partnered with streaming giant Netflix on a limited edition beer for fantasy drama, ‘The Witcher’. The brew, dubbed Geralt’s Gold after the main character in...
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Mars bars switch to recyclable paper packaging in new UK trial
Confectionary maker Mars Incorporated is trialling recyclable paper packaging across its Mars chocolate bars. The trial, which will see the new bars rolling out in 500 Tesco stores from today...
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Wine wanderers and sun worshipers – season opening on the Homola Wine Terrace
Homola Borterasz awaits wine and sun worshipers with its rich gastronomic program this season as well. On June 9, the Homola Winery will launch its latest program series entitled “Winemaker...
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The wines of the Carpathian Basin were also presented on the Croatian coast
The 2023 edition of the event series called Kincses Pince, supported and coordinated by the Ministry of Agriculture, in Crikvenica, Croatia, attracted a large number of visitors. For two days,...
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You can still apply for the mentor program of the Managers Association!
The highly successful mentoring programs are also intended to promote the professional development of young and more experienced company managers. The application period lasts until June 20, and the selected...
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Prevent Burnout!
The summer meeting of the Trade Marketing Klub invited the participants with an outstanding theme this year. The prevention of burnout is a topic that affects many people, which was...
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