News and articles
From store to store in Shanghai (part 2.) – Lotus flower
Date: 2007-09-24 08:00:00
We have visited Shanghai to attend the CIES conference which gave us an opportunity to take a look at retail trade in China. Lianhua (Lotus flower) is a 703 square...
Read more
Piroska Vegyes
Date: 2007-09-24 08:00:00
The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....
Read more
Global toothpaste brand in a village
Date: 2007-09-24 08:00:00
Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...
Read more
Lekkerland online as well
Date: 2007-09-24 08:00:00
Lekkerland began operating its online sales system jointly with Online Eurest Étteremüzemeltető in June. 1500 food and non-food items can be ordered using the online system....
Read more
Omni consumers coming?
Date: 2007-09-24 08:00:00
According to a recent survey conducted by IBMin the US and the UK, a new type of consumer is emerging. “Omni consumers” are quite immune to traditional advertising, as they...
Read more
Weakening „B” brands among pralines
Date: 2007-09-24 08:00:00
Preparations are on the way for the long praline season, which will reach its peak around Christmas. Private labels hold stronger positions than ever before, but premium products are also...
Read more
Creativity in a bottle
Date: 2007-09-24 08:00:00
Being practical is not all that matters in packaging of soft drinks, as a boldly innovative bottle can boost the image of a brand remarkably. Coca-Cola Magyarország introduced the aluminium...
Read more
Aggressive expansion to counter international giants
Date: 2007-09-24 08:00:00
According to Liang Wei, CEO of Lianhua Supermarket Holding, they are planning to open 1,200 new, modern stores. Their main competitors in the struggle for dominance in the Chinese retail...
Read more
Tibi – Macskafogó
Date: 2007-09-24 08:00:00
Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....
Read more
CIES SUPPLY CHAIN CONFERENCE 2007
Date: 2007-09-24 08:00:00
Tomorrow’s Supply Chain: Efficient, Transparent, Sustainable 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...
Read more
Hungrana producing bio ethanol
Date: 2007-09-24 08:00:00
One of the leading Hungarian manufacturers of food ingredients, Hungrana Kft., has begun production of E-85 bio ethanol. They will soon be able to process 3,000 tons of maize daily,...
Read more
New horizons for STI Petõfi Nyomda
Date: 2007-09-24 08:00:00
Petőfi Nyomda has been operating as part of the German STI group since 1. June 2007. Both companies supply high quality packaging material for international brands. STI is an expert...
Read more
Knoppers for joggers
Date: 2007-09-24 08:00:00
The slogan “quality nutrition + exercise = active life” will be used to promote Knoppers wafers, a Storck product among joggers taking part in the races of the autumn season....
Read more
What a moment can do…
Date: 2007-09-24 08:00:00
… Namely the moment when we make up our minds to buy Ariel or Pepsi washing powder, or to buy that nice little shirt for our kid who already has...
Read more
Bored professional or enthusiastic amateur?
Date: 2007-09-24 08:00:00
At the June meeting of Trade Marketing Klub, I heard the remark that “I would rather work with an enthusiastic amateur than a bored professional” from one of our colleagues....
Read more
Bio ethanol in Tesco petrol station
Date: 2007-09-24 08:00:00
Tesco-Global Zrt. has opened its first petrol station selling bio ethanol E-85 in Tesco Megapark, located in Pesterzsébet. The price of the new fuel is HUF 215/litre. It contains 85...
Read more
Official recognition for high quality Hungarian products
Date: 2007-09-24 08:00:00
Awards of the Hungarian Product Grand Prix were handed over on 5. September in the Parliament building. 22 products received the Grand Prix, while another 36 received a certificate of...
Read more
European Milka tour
Date: 2007-09-24 08:00:00
The Milka Alpine Experience Tour of 16 countries came to Hungary between 18-26 August, visiting 5 cities and introducing the world of Milka....
Read more
New management for Mood Media
Date: 2007-09-24 08:00:00
Former CEO Jean-Marie Noizet became president of a Mood Media in June 2007, while Jonathan Patrick, formerly of MTV Networks International became the new CEO. The company is present in...
Read more
Tesco presenting Tesco Színes
Date: 2007-09-24 08:00:00
Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in...
Read more
Disney Advent calendar
Date: 2007-09-24 08:00:00
We have compiled a gift package composed of an Advent calendar with popular Disney characters and jugs....
Read more
Campaign for red meat
Date: 2007-09-24 08:00:00
Makáry Stúdió is the winner of the tender published for finding an agency to create a campaign for promoting red meats. Th tender was published by the Agricultural Marketing Centre...
Read more
Adverticum AdServer modernised
Date: 2007-09-24 08:00:00
The online advertising system of Adverticum Zrt. was modernised in August. The main new feature of Adverticum AdServer NG is that independent applications can now be connected to the core...
Read more
From grandma’s best to Mexican cuisine
Date: 2007-09-24 08:00:00
The food industry has responded to our accelerated lifestyle with plenty of innovation. The assortment of instant food has expanded significantly. Instant food is a very comprehensive category. It includes...
Read more
Commercial vehicles with extras
Date: 2007-09-24 08:00:00
Only 40 per cent of Hungarian forwarding businesses use vehicles which are not older than six years, while 30 per cent use vehicles which are older than nine years. If...
Read more
Discount stores behind the growth of private labels
Date: 2007-09-24 08:00:00
As a result of the advance of private labels, one out of five HUF spent on food is paid for a private label product. Private labels are less successful among...
Read more
Tibi csoki
Date: 2007-09-24 08:00:00
Black chocolate filled with rum flavoured walnut cream and milk chocolate filled with orange-clove flavoured cream bring a warm atmosphere to family events....
Read more
Rumbling over
Date: 2007-09-24 08:00:00
The „Apenta will rumble in the summer” promotional campaign is over. Participants were able to win a Whirpool Inox refrigerator each day, while the main prize was an Air Tours...
Read more
Lebensmittel Praxis: special edition about Hungary
Date: 2007-09-24 08:00:00
According to the special edition of the prestigious German magazine, Lebensmittel Praxis, devoted entirely to Hungary: „Though the trading business focuses on China, India, Russia and The Ukraine nowadays, Hungary...
Read more