News and articles
People drink less fruit juice in the crisis
Date: 2009-02-09 09:30:21
Last years the total fruit juice sales decreased by 4%, specialist said this year the fall could be 5-7%. Sió-Eckes, owned by German Eckes-Granini group, sold 71 million liter fruit...
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New products in Sole-Mizo's portfolio
Date: 2009-02-09 09:18:13
From February the Sole Gustoso buttercream is avelable in 3 tastes at Real, Coop, CBA and Metro chains. Sole-Mizo's premium product contents cream, calcium and D-vitamin. The products is processing...
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Kaufland expands aggressively in northern Germany
Date: 2009-02-09 08:48:56
It is rumoured, that Schwarz Group acquiring Famila hypermarkets from Bünting and Bartels-Langness in the future. According to Lebensmittel Zeitung, Schwarz Group’s Kaufland is planning 70 additional hypermarkets and a...
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Kellogg reports profit grow by 3 million US in Q4
Date: 2009-02-09 08:25:08
For the year-ending quarter, profit rose to $179m , compared to $176m last year. The company estimated that it lost 1 percentage point of market share in the US cereal...
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Big harvest, decreasing demand for malt
Date: 2009-02-09 07:56:15
After several years of impressive growth the worldwide consumption of beer could remain flat this year as the economic downturn hurts demand. Between 2005 and 2008, worldwide beer production rose...
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Sales of Bertolli help Unilever's net profit
Date: 2009-02-06 09:46:59
Unilever has reported a 51% rise in net profit to EUR1.2bn for the fourth quarter of 2008, boosted by the sale of its Bertolli brand for EUR630m. The consumer goods...
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Happy Meal serves knowledge
Date: 2009-02-06 09:29:47
From January McDonald's started an education marketing campaign for Happy Meal. After last years 'Did you know?' campaing in 2009 the fast food chain spurs on exploring the world around...
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Aranyfácán plans to expand production
Date: 2009-02-06 09:12:46
In spite of the agricultural sales problems last years, there was no scandal on tomato front. The grower and processors work together in harmony, the supply price is since many...
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The role of the personal consulting is growing at the vitamin market
Date: 2009-02-06 08:52:53
According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years....
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Metro to expand private label range
Date: 2009-02-06 08:41:09
Metro has 24 private labels comprising around 800 products. The private labels account for around 7% of the chain’s portfolio, but the share will grow to around 10% in the...
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Carrefour France to hire 15,000 workers
Date: 2009-02-06 08:20:50
Despite a downward revision of its results and replacement of José Luis Duran by Lars Olofsson as CEO, Carrefour will maintain its workforce levels in France. Carrefour has announced plans...
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SPAR Danmark acquires 100 stores
Date: 2009-02-06 04:02:59
Danish retailer SPAR Danmark has acquired 100 stores in its purchase of Danske Köbmaend by holding company Dagrofa. The deal means that SPAR Danmark’s turnover will increase by USD 209.61million....
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Aldi accused of human rights violations
Date: 2009-02-06 03:10:35
German discount chain Aldi is reported to violate labour and human rights of Chinese staff that produce promotional goods for the company. A study by the German Südwind institute claimed...
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98-Cent Produce Packs brought new shoppers for Fresh & Easy
Date: 2009-02-06 02:26:32
Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced. The...
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Wal-Mart sales increase in January
Date: 2009-02-06 02:13:58
Same-store sales excluding petrol at the country's largest retailer rose 2.1% last month, more than the 1.1% gain expected by Wall Street specialists. Like supermarkets in the UK, Wal-Mart said...
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Volume of exports and imports for new member states continued to expand dinamacally
Date: 2009-02-05 08:28:00
In November 2008, the export and import volumes decreased by 8 and 12 percent, respectively, however in January-November both the exports and imports increased by 5 percent as compared to...
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In spite of excellent agricultural land, there is no closing up in CEE
Date: 2009-02-05 08:14:00
The CEE food industry is sitting in a vicious circle, for weak needs the answer is weak offer – said an UNIDO research, published by business daily Világgazdaság. UNIDO is...
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Maspex Olympos taking over Plusssz
Date: 2009-02-05 08:00:00
From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...
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Nestlé moving
Date: 2009-02-05 08:00:00
Nestlé Hungária is to relocate its offices in April. They have signed a rental agreement for 3,890 square meters in the Millennium Tower II building, owned by Tri-Gránit Zrt....
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Washing powder and gel producing price rise in excess of 20 percent
Date: 2009-02-05 08:00:00
Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...
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More “green” Tescos
Date: 2009-02-05 08:00:00
According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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The future might belong to specialised washing agents
Date: 2009-02-05 08:00:00
According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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