News and articles
Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g
Date: 2008-05-01 08:00:00
It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....
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Kalinka Premium Vodka
Date: 2008-05-01 08:00:00
Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...
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Healthy Milli for cooking as well
Date: 2008-05-01 08:00:00
Two new products have been added to the Milli brand this spring. Milli Főzőtejszín Light and Milli Főző milk cream are unique in the market, owing to their low fat...
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Coffee with art
Date: 2008-05-01 08:00:00
Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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Owner of IMIGe in the Ukraine
Date: 2008-05-01 08:00:00
POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Montice UHT tej 1,5% és 3,5% zsírtartalommal
Date: 2008-05-01 08:00:00
UHT milk in 1 litre, re-sealable packaging with an Alpine flavour. The milk is processed in a way which allows valuable ingredients, vitamines and its Alpine flavour to be retained....
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ECRM – a missed chance to score
Date: 2008-05-01 08:00:00
This year’s food retail meeting of ECRM was held in the second week of March in Budapest. Only three Hungarian companies attended the meeting where retailers have the time to...
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Functional ice teas in the NESTEA assortment
Date: 2008-05-01 08:00:00
A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)
Date: 2008-05-01 08:00:00
At last, a drink version of Könnyű és Finom has appeared in the market....
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Declaration for the citizens of Europe
Date: 2008-05-01 08:00:00
AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...
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Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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Danone Activia joghurtital
Date: 2008-05-01 08:00:00
Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....
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Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
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Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
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New joint venture in the coffee-drink market
Date: 2008-05-01 08:00:00
The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum
Date: 2008-05-01 08:00:00
Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....
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