News and articles
New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
Read more
Food export up in December
Date: 2009-04-05 08:00:00
Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...
Read more
What crisis can be good for
Date: 2009-04-05 08:00:00
Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...
Read more
Trendy fragrances by Henkel
Date: 2009-04-05 08:00:00
With its Silan Feel Fashion softener, Henkel will help us to satisfy our passion for fashion. The latest addition to the Silan Aromatherapy product range comes in a black flask...
Read more
Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
Read more
Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
Read more
Love in times of recession
Date: 2009-04-05 08:00:00
Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...
Read more
Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
Read more
Tesco supporting local initiatives nation-wide
Date: 2009-04-05 08:00:00
Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...
Read more
Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
Read more
Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
Read more
Univer-firm opened in Kecskemét
Date: 2009-04-03 17:18:14
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...
Read more
At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
Read more
Sixty-year old Tchibo celebrates with retro-cups
Date: 2009-04-03 13:26:23
Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...
Read more
Tetra Pak Sales Growing to 8.8 Billion euros in 2008
Date: 2009-04-03 05:21:12
Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....
Read more
Spanish-Hungarian business relations to be strengthened at trade-show in Madrid
Date: 2009-04-03 04:23:56
It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...
Read more
Chocolate-industry is not at all touched by the crisis
Date: 2009-04-03 03:14:12
In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...
Read more
Baby food experiencing the largest sales growth in the speciality food market
Date: 2009-04-03 02:04:12
Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...
Read more
Pernod Ricard forced to sell Grönstedt to Altia, instead of Arcus
Date: 2009-04-03 00:06:02
Even though Pernod Ricard agreed to sell three brands to Arcus, competition concerns have forced the company to remove Grönstedt from the deal and sell it to Altia instead. The...
Read more
A 20 percent decrease of oilseed products
Date: 2009-04-02 21:43:00
Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...
Read more
Increasing price of living pig and import-competition getting stronger
Date: 2009-04-02 21:37:00
Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger. The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...
Read more
Product exchange at Henkel Hungary
Date: 2009-04-02 21:36:00
Henkel Hungary announces toiletcleaner-exchange action because its product 750 ml Bref Tornado Gel toilet-cleaning gel came out in package with faulty bottle-cap and therefore opens too easily. Although only a...
Read more
95 employees dismissed at Electrolux Lehel Ltd.
Date: 2009-04-02 21:30:00
In 2008, Electrolux Lehel Ltd. experienced a drop in demand, which accelerated at the end of the year, and thus the refrigerator-factory of Nyíregyháza had to dismiss 95 employees –...
Read more
SIÓ is the most trusted Hungarian brand
Date: 2009-04-02 21:14:00
SIÓ-ECKES Ltd. is considered to be one of the most creditable Hungarian brands, according to Reader's Digest's Trusted Brands 2009 survey. Reader's Digest Trusted Brands is an annual consumer...
Read more
New supermarket by SPAR Hungary Ltd. in Nagykőrös
Date: 2009-04-02 21:07:00
A new supermarket by SPAR Hungary Ltd. has opened on 2nd April, in Nagykőrös. The new store is the first SPAR-unit of the city, and the 393rd supermarket of the...
Read more
ProWein 2009 Exceeds all Expectations
Date: 2009-04-02 21:02:00
Optimism reigns in the global wine and spirits industry as was witnessed this week at the ProWein International Wine and Spirits trade show held in Duesseldorf, Germany, March 29th –31st....
Read more
Profi Romania reports 45% sales growth in 2008
Date: 2009-04-02 06:02:51
Louis Delhaize’s discount chain in Romania reported total sales of EUR120 million in 2008, accounting for 45% year-on-year growth, Piata magazine reported. “We had an excellent year in 2008:...
Read more