News and articles

Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

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With PICK to Beijing

The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...

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Active brands, loyal ladies

Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

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New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

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New plant in Szabadegyháza

The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...

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Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

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Double digit growth in quantity as well

According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...

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Masculine choices

The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

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ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

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Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...

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After blokades come the ad for Apple

The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption.  The goal is to quintuple the...

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Edible Optical Sensors To Make Food Safer

Edible optical sensor that could be placed in produce bags to detect harmful levels of bacteria and consumed right along with the veggies.  Designer Tufts University scientists have demonstrated for...

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Nestle re-locates ice-cream production to Bulgaria

The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is...

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Reconstructions work at Sara Lee Hungary tea plant in Rákospalota

This HUF 1 billion development follows an other HUF 800 million cost factory building in 2006. In frame of the new system mashines on 3,000 sqm must be relocated.  In...

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Red pepper harvest started

Univer Product is one of the biggest producer of Hungarian red pepper, the company's suppliers are growers in Kecskemét and near to.  Because of the moistery and cold summer this...

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European parliament calls for ban on cloned farm animals

The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns.  Several expert groups, including the...

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Colombia to Increase Coffee Production

Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said.  The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...

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Industry decries too complex labelling proposal

The proposed regulation on food labelling is too complicated, makes unrealistic demands on font size, and will be burdensome for SMEs, a hearing has heard.  The hearing, organised by rapporteur...

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The trade balance showed a surplus

In June 2008, the volume of foreign trade grew moderately both in exports and imports; exports were up by 2.4, imports by 5 percent as compared to the same month...

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Industrialists want steeper tax cuts

The National Union of Industrialists approved of the overall tax cut package but would like to see the 1.2 trillion forint (about 4.7 billion euros) cuts introduced in less than...

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Apple demonstration is over

On the three sites meeting come an agreement about the suppliers' price: Agrana pays 0.09 euro pro one kilo industry apple to the Hungarian growers. According to Gyula Budai, director...

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Carrefour Romania doubles operating income

In the first six months of the year, the company reported a VAT-free turnover of 427.1 million euros on the Romanian market, up 40.3% against the same time in 2007....

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InBev to Sell Oriental Brewery

Belgian brewer InBev NV is planning to put its South Korean beer business up for sale, in an effort to shed a noncore asset and raise what could be roughly...

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Coca-Cola Company to Buy Chineese Juice Group

The Coca-Cola Company announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited, a Hong Kong listed company which owns the Huiyuan juice business throughout China....

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Dreher Premium Lager debutation in South Africa

South African Breweries Ltd (SAB) said the launch comes hot on the heels of the successful introduction of Grolsch into the local market.  As part of its European expansion, global...

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