News and articles
Food as an investment
Date: 2008-06-27 08:00:00
Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...
Read more
Football Toffifee for kids
Date: 2008-06-27 08:00:00
This year, Toffifee, a Storck product has joined the “Children’s Day for Everybody” event organised by United Way. Storck has been committed to an active lifestyle and a balanced diet...
Read more
Digital division for TV2
Date: 2008-06-27 08:00:00
In order to enhance its presence in digital media platforms, a Digital Media Division is to be established by TV2 in June. This new organisational unit headed by Attila Fekete...
Read more
Energy drinks still going strong
Date: 2008-06-27 08:00:00
Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...
Read more
Little change in the tourist package
Date: 2008-06-27 08:00:00
According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...
Read more
Are we good, or are we well?
Date: 2008-06-27 08:00:00
There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...
Read more
Donna Pasta, Vita Pasta
Date: 2008-06-27 08:00:00
Pastas made with a single egg and durum corn have been renewed in the quality Gyermelyi is well known for....
Read more
Great Loss reaching its objective
Date: 2008-06-27 08:00:00
The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products....
Read more
Stores opening
Date: 2008-06-27 08:00:00
CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...
Read more
Record sales for M3 Outlet Center
Date: 2008-06-27 08:00:00
Over 22,000 customers visited the M3 Outlet Center opened on May 17, at the first weekend. Triumph, Columbia, Puma, Gant and Replay are some of the brands represented in the...
Read more
New Professional collection
Date: 2008-06-27 08:00:00
Schwarzkopf Professional ESSENTIAL LOOKS has presented its Spirit collection for spring/summer 2008. Essential Looks is the trend selection of Schwarzkopf Professional renewed twice a year. It not only offers styles...
Read more
Energy replenishment an everyday need
Date: 2008-06-27 08:00:00
Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...
Read more
Real incomes rising in competitive sector
Date: 2008-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...
Read more
Night of placements
Date: 2008-06-27 08:00:00
An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...
Read more
Vim mikroszemcsés súrolókrém szórófejjel
Date: 2008-06-27 08:00:00
The new Vim scouring cream with micro granules is now also available in the form of a spray. This is a real speciality, as the special dispenser allows a scouring...
Read more
New momentum for Update
Date: 2008-06-27 08:00:00
The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...
Read more
Electronic shelf labels for CBA Premium
Date: 2008-06-27 08:00:00
The first food store equipped with electronic shelf labels in Hungary was opened on 3. June. The time has come for Pricer electronic shelf labels to enter the Hungarian market....
Read more
Atradius credit insurance company of the year
Date: 2008-06-27 08:00:00
Atradius Credit Insurance has been awarded the title “Credit insurance company of the year 2008” by World Finance Magazine. Atradius provides reliable and effective services in over 40 countries....
Read more
Vonalkód Rendszerház at this year’s Industria
Date: 2008-06-27 08:00:00
Vonalkód Rendszerház Kft, a leading player in the Hungarian automatic identification technology market presented its latest innovations at this year’s Industria exhibition. In 2008, they became the official distributors of...
Read more
Most popular biscuits: sweet and smooth
Date: 2008-06-27 08:00:00
Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...
Read more
Fewer visitors in transit
Date: 2008-06-27 08:00:00
The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...
Read more
Product for the occasion
Date: 2008-06-27 08:00:00
One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...
Read more
KISS Túró bon-bon
Date: 2008-06-27 08:00:00
A cottage cheese dessert of exceptional quality....
Read more
VIII. Univer Business Golf Championship
Date: 2008-06-27 08:00:00
The idea of organising a golf championship for prominent members of the business community was conceived seven years ago. Both active golfers and leading business people open to the idea...
Read more
Dramatic deterioration in payment morale
Date: 2008-06-27 08:00:00
According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...
Read more
Animated menu boards in KFC
Date: 2008-06-27 08:00:00
The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....
Read more
New chairman for POP-Rafinanz
Date: 2008-06-27 08:00:00
Zoltán S. Soós is to assume the position of chairman of the board of the POP-Rafinanz group on 1. September. Revenues of POP-Rafinanz amounted to HUF 2,5 billion last year....
Read more
Biscuits doing well in spite of their price
Date: 2008-06-27 08:00:00
Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...
Read more
More money spent in Hungary by foreigners
Date: 2008-06-27 08:00:00
The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...
Read more
Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
Read more