News and articles

Baileys Original, Baileys Karamell, Baileys Mint/Baileys

New design, more attractive appearance, and more elegance to enhance the gift funcion....

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ECR=mozgalom a közös érdekekért

Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...

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Stores opening

Tesco, Szolnok Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Sülysáp Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Dabas Nyitás: 11...

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New sales director for LLP

Attila Biber was appointed the new sales director of LLP Budapest on 1. July. Previously, he had been a head of division with Microsoft Magyarország. His objective is to enhance...

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News

Vegetarian Omega-3 ingredient approved by EU. Several European manufacturers have shown interest in the product by Croda Health Care, which is intended to make milk and yoghurt drinks, cereals and...

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Market share of private labels continues to rise

According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result...

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More paper products sold in the first third of the year

According to data from the ConsumerScan of Gfk Hungária, sales of toilet paper, paper tissue and paper towels were up in the first third of 2008, compared to the same...

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Menacing shadows

According to a study prepared by experts of Kopint-Tárki Konjunktúrakutató Intézet Zrt. and AgrárEurópa Tanácsadó Kft about the current position of Hungarian agriculture and its future prospects, food prices are...

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Cote d’Or citromos-gyömbéres étcsokoládé 150 g, Cote d’Or fügés-mandulás tejcsokoládé 150 g

Cote d’Or black chocolate with lemon and ginger and milk chocolate with fig and almond are irresistible new additions to the brand assortment....

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Triple exhibition in Düsseldorf, with Hungarian companies

Traceability and wellness are the current trends among fresh product, as illustrated by the traditional Düsselforf exhibition of meat products, dairy products and frozen products. Most Hungarian exhibitors will come...

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15 years of dm in Hungary

drogerie markt celebrated the 15th anniversary of opening its first store in Hungary on 8. July. At present, the chain has 222 units and sells 10,000 products, including 1,400 private...

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Zwack palinkas at summer festivals

Zwack Kecskeméti Pálinka Manufaktúra is sponsoring four summer festivals. They have been successful at Volt, Balaton Sound, SZIGET and SZIN festivals....

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Strengthening organised wine trade

An increasing quantity of wine is sold in the major retail chains. In the June 2007- May 2008 period, sales were up by 3 per cent in terms of quantity...

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Healthy products also need promotion

Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....

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True innovations behind expansion in the air fragrance market

Price competition is not quite as intense in the market of air fragrances as in other categories. Brands focus on innovation and new fragrances. According to Nóra Csizmadia, from SC...

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Tips by GKI to boost growth

A series of clear and rapid economic measures have been recommended by GKI Gazdaságkutató Zrt which is composed of only a few elements, but can restore confidence in the business...

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Pronto padlófényező viasszal, Pronto fa- és laminált padlófényező viasszal

Owing to their special formula, new Pronto floor polish products make floor surfaces shiny and emphasise their natural beauty without scrubbing....

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Brau Beviale: attractive drinks, new technology

The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the...

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New name for Hungarian Bonduelle subsidiary

Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....

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Bio baguettes by Ceres

Pre-baked, bio mini baguettes made from bio flour and intended for health conscious consumers have been added to the Ceres ZRt. product range....

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Let’s have a festival!

Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....

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Still not enough knowledge

According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...

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Increasing role of drugstores in market of air fragrances

According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...

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Danes need a pleasant environment for shopping

Modern store chains are very strong in Denmark. The food retail business is highly concentrated. Health-consciousness has a major influence on consumption, while demand for premium and luxury products is...

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Mr Muscle lefolyótisztító granulátum

The new sink cleaner granulate removes stains from kitchen and bathroom gutters with the efficiency Mr. Muscle is known for, without damaging the water pipes....

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Organic production celebrating 25th anniversary

The fourth Eco-tour took place between 13-15. June. Producers of organic products in the South Dunántúl region were visited during this event. Imre Karácsony, organiser of the tour answered our...

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New marketing director for Borsodi

András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...

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Holiday in Tunisia with Farm Tojás

Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...

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Lower wine consumption last year

Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...

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Cleanliness is not enough

Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...

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