News and articles

Excellent Hungarian Food in Spar chains

SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...

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Another difficult year for the food industry

According to Attila Boródi, chairman of the National Association of Food Processing Enterprises (ÉFOSZ), 2007 was a very difficult year for the food industry and 2008 looks even more difficult....

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New types of flour for maintaining health

Per capita grain consumption in Hungary has been stable in recent years, with minor fluctuations, at 87-90 kg/year. there is still a lot of surplus production capacity in this market....

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Growing market share for bitter and palinka

Retail sales of spirits increased by 8 percent in the August 2007- July 2008 period, compared to the preceding year, reaching HUF 72 billion. Sales in terms of quantity increased...

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Livestock of turkey down, supply of beef shrinking

Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...

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New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

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Nestea Snowy Plum

The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...

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Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

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IMIGe turning into POS Media

IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....

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Champagne with crystals

Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...

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News

Cheaper products boosting sales for Sainsbury. Sales of the third largest British retail chain were up by 8,4 percent (5,3 percent without fuel) in the second quarter ending on 4....

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“Minus zero” instead of “plus zero” for the meat sector

The number of meat processing enterprises has dropped from more then 500 to 350 within a few years, while concentration has continued in the sector. – Major changes have taken...

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Croissants and French rolls still most popular bakery products

Nine out of ten people like croissants and French rolls and eight out of ten also like white bread, according to a survey of eating habits conducted by GfK Hungária...

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FOODATECH for the first time

The international food and packaging technology exhibition is to be held under the name FOODATECH for the first time this year, between 18-20. November. The new exhibition will be held...

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In the middle of a financial crisis

According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...

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Olympos citromlé

New premium Olympos 100% lemon juice in bottles containing the juice of 1 kg of lemon, by Olympos, the market leader in lemon juice....

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NIVEA FOR MEN hajhullás elleni rendszer

Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....

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Momentum, rejuvenation, innovation, responsibility

Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...

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Everything you want to know about EDI

A conference about electronic invoicing was held by ECR Hungary in Budapest, in the beginning of October. EDI (Electronic Data Interchange) allows administrative tasks to be performed without using paper....

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Payment morale: ranking in the middle

According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...

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Unilever has faith in our region

One of the guests attending our conference was Antoine de Saint Affrique, senior vice president of Unilever CEE. In his opinion, there is still more dynamism in our region than...

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Red meat and game more popular among men than women

According to a survey by Gfk Hungária about culinary habits, poultry is the most popular form of meat among Hungarians, with pork in second place. Health conscious consumers prefer fish....

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Boost in price and sales of pasta

Retail sales of pasta total neerly HUF 27 billion per year. Sales were up by 21 percent in terms of value in the October 2007 – September 2008 period, compared...

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VISITORS’ GUIDE

FOODATECH 1. International Food and Packaging Technology Exhibition 18-20. November 2008 HUNGEXPO Budapesti Vásárközpont Simultaneous event: IFE FOODAPEST 2. International Food Beverage and Catering Exhibition USEFUL INFO Opening hours: 18-20....

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Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...

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Zewa Softis Aromathera

Zewa Softis Aromathera is a unique innovation by Zewa in the market of paper tissue, which helps us in relaxing anywhere....

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SOLE Flört túródesszertek 30 g (natúr, domino, eper, barack)

The appearance of the SOLE „cottage cheese chocolate” product line has been completely renewed, with unique, premium category packaging....

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Eastern EU and Western EU

Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...

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New managing director for Hill and Knowlton

Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...

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Celebrating commerce

The “Day of European Commerce” was held for the fourth time on 5. November. This initiative by EuroCommerce is intended to draw attention to the economic role played by commerce...

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