News and articles

Coffee is still a popular and specific drink

In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...

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Makó-style market opened in SPAR stores

From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...

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Hungarian company Scarab is heading to New York

Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...

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Defied stereotypes

The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...

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Péter Feiner ask Ákos Kozák

Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...

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Disappointing second quarter results in European food retail

In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...

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Non-alcoholic and single-flavour pralines strengthened their position

In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...

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Camping cheese was awarded the Superbrands prize

The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...

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The 5 winners of ‘The Heart of the Community’ programme were drawn

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

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The freedom of decision making

Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...

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Household chemical and cosmetics products seem to stabilise their position

Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...

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Food import is shrinking

In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...

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It is now that brand building among pralines bears fruit

Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...

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Sandwiches from Kométa salami for first-graders in Kaposvár

In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...

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International PRICER recognition for Szintézis Group

On 2 September 2010 the PRICER conference was organised in Paris, with the participation of partners from all over the world. Strategic development director Dávid Szabó represented Szintézis Group –...

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Tibi Kid Chocolate

New, raspberry-yoghurt tibi Kid is made from real fruit and creates a pleasant harmony of flavours with the special milk chocolate....

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Shoppers prefer general detergents and special-use cleaning products

From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...

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Cream that makes you drunk

Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...

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Demand turning to fondant candy in small packaging unit

Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...

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Gérard Depardieu promoted his own wine at the Hogatec fair

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

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We still love sweet wine

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

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GfK: the steps towards Hungarian health economy have failed

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

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This year dynamic growth of world trade is expected

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

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The Váci street is the 37th most expensive retail space

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

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Targeted advertising messages from Twitter

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

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Tesco's strategy: web stores all over the world

Tesco’s CEO candidate has announced that online retail sales will start next year in Poland, in the Czech Republic and then in Shanghai. Philip Clarke – who will take over...

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The 25th Jubilee SPAR Budapest International Marathon is ready to start

The greatest domestic running event, the 25th Jubilee SPAR Budapest International Marathon will be held on the 26th of September 2010. The SPAR is the main sponsor of the event...

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Tesco sells Viagra in the UK

The chain estimates that millions of men can live full sexual life with the nonprescription medicine, that will be available in the drugstores of the chain. According to the communication...

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The fresh food fair in Düsseldorf has ended

The 760 exhibitors of 28 countries were focusing on retail sales promotion and on fresh food sales in Düsseldorf. The trio of InterCool, and InterMeat InterMopro finished last week. All...

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The majority of Hungarians considers healthy nutrition too expensive

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

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