News and articles
Business presents at all levels
Date: 2008-11-16 08:00:00
As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...
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Frozen food most popular in youngest age group
Date: 2008-11-16 08:00:00
According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...
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Beer industry optimistic about PET ottles
Date: 2008-11-16 08:00:00
Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...
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Post office in the pub?
Date: 2008-11-16 08:00:00
The Post Partner program launched by the Post Office continues. Post offices are to be operated by private businesses under contract. In this third stage, the Post Office is looking...
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In London…
Date: 2008-11-16 08:00:00
Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...
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Baba Gyermek könnymentes sampon
Date: 2008-11-16 08:00:00
With its gentle ingredients, Baba Tearfree Shampoo for Kids cleans hair gently and makes it shiny and soft....
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Nemzetközi ízek – Kaiser szalámik: Kaiser Dán szalámi sajtpalástban sz. vg. 40 g/db,
Kaiser Chilis szalámi sz. vg. 40 g/db, Kaiser Pármai szalámi sz. vg. 40 g/db
Date: 2008-11-16 08:00:00
Kaiser Salamis representing international flavours not only have a special flavour, but also come in very practical packaging....
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Momentum from Knoppers
Date: 2008-11-16 08:00:00
A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...
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Spar promoting consumption of fruits and vegetables
Date: 2008-11-16 08:00:00
Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...
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There is milk in every good thing
Date: 2008-11-16 08:00:00
A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....
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Gift packages in widening price range
Date: 2008-11-16 08:00:00
The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...
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Instant food on trays increasingly popular
Date: 2008-11-16 08:00:00
The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...
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Growing demand for premium beers
Date: 2008-11-16 08:00:00
Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...
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22nd Olympics for Chefs
Date: 2008-11-16 08:00:00
The 22nd IKA International Gastronomy Exhibition was held in Erfurt between 19-22 October. This event is better known in Hungary as the Olympic Games for Chefs, which is held once...
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Christmas tricks to boost sales
Date: 2008-11-16 08:00:00
It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...
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PICK Virsli termékcsalád
Date: 2008-11-16 08:00:00
Innovation in the market of packaged frankfurters: practical packaging, which can halved, with pouch that can be opened without a tool. Product can be micro-waved....
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Mio: up-dated and integrated
Date: 2008-11-16 08:00:00
Free updates for the MioMap 2008 and Mio More Desktop software have been made available by Mio for its users. Owners of Mio Moov 200, 300, and 330 can now...
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The value of reputation
Date: 2008-11-16 08:00:00
According to a survey conducted by Weber Shandwick with Figyelő and Szonda Ipsos, reputation is estimated by Hungarian CEO-s to account for 50 percent of market value. This is less...
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GS1 Roadshow in five major cities
Date: 2008-11-16 08:00:00
The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...
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Food industry on the agenda
Date: 2008-11-16 08:00:00
The IFE FOODAPEST 2. Food, Beverage and Catering Exhibition is to be held between 18-20. November, simultaneously with the food and packaging technology exhibition FOODATECH 1. Tickets are valid for...
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There is always money for sweets
Date: 2008-11-16 08:00:00
Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...
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Wine marketing to begin in late 2008
Date: 2008-11-16 08:00:00
The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...
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HOVENTA 2008
Date: 2008-11-16 08:00:00
The HOVENTA 2008 exhibition was held in October, where nearly 200 exhibitors presented their products. A wide range of programs accompanied the event like the Barista Championship and the WACS...
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Night shift successful
Date: 2008-11-16 08:00:00
In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...
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David Beckham Signature
Date: 2008-11-16 08:00:00
New fragrances of a well-known and popular brand....
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PICK Snack kolbászok
Date: 2008-11-16 08:00:00
Practical, aroma-sealed packaging which can be opened by hand. Product can be consumed any time of the day, as a meal or as a snack as well....
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Dreher looking for entrepreneurs of the future again
Date: 2008-11-16 08:00:00
This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...
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New EXPO under construction in Budapest
Date: 2008-11-16 08:00:00
The most modern and prestigious exhibition centre in Europe is under construction in Budapest. Apart from its futuristic architecture and state of the art technology, the EXPO area in the...
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Fruit Logistica: things changing in the east
Date: 2008-11-16 08:00:00
More companies from the Central and Eastern European region are interested in attending the Fruit Logistica exhibition, the leading event in the fruit and vegetable sector, which is to be...
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