News and articles
Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
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As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
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Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
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Less money in our pockets
Date: 2009-05-27 08:00:00
Gross average income was down by 1.5 percent in the first two months of 2009, compared to the same period in 2008. Real income was down by 4.3 percent. Average...
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Delma Vajízű margarin
Date: 2009-05-27 08:00:00
The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
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Baltic retailers in trouble
Date: 2009-05-27 08:00:00
According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...
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Baba dezodor és roll-on
Date: 2009-05-27 08:00:00
The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....
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Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
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In May, the first time in a nine-month period the economic index of GKI has been improved.
Date: 2009-05-27 00:46:27
The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....
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Agreement between the Brand Allience and FEOSZ
Date: 2009-05-27 00:41:41
The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...
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The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00
The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...
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Every third Hungarian purchases in small stores
Date: 2009-05-27 00:18:57
According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...
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Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59
IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...
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New advertising interface at Interspar
Date: 2009-05-27 00:07:00
A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...
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Danone to raise assets
Date: 2009-05-27 00:04:38
Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...
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The European Commission to examine food shop prices
Date: 2009-05-27 00:01:00
It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...
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Retail trade turnover has been decreased in March
Date: 2009-05-26 00:33:00
The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...
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The small meat-processing companies are in hopeless situation
Date: 2009-05-26 00:30:00
Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...
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