News and articles
Kinder Maxi King, Kinder Hűtött Finomságok
Date: 2009-04-05 08:00:00
As many gifts as many reasons to unwrap! The Kinder Hűtött Finomságok promotion has entered its third period. The attractiveness of this period and the film is due to the...
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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A shiny and healthy smile from children with Gabi
Date: 2009-04-05 08:00:00
The Gabi brand includes two toothpaste products, Tejfogkrém and Málnás tejfogkrém for children. Communication this year focuses on the 40 anniversary of the brand. Sales of toothpaste are highly concentrated,...
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Retail sales down almost everywhere in Europe
Date: 2009-04-05 08:00:00
According to an Eurostat estimate, retail sales continued to drop in the EU in December 2008. Sales were down by 0.8 percent in the EU-27 countries on average and by...
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Continuous innovation and finding new markets: a way out of the crisis
Date: 2009-04-05 08:00:00
We have asked the president-CEO of PICK SZEGED Zrt., László Kovács about prospects for his company and the meat sector in general. The Hungarian meat industry suffered losses amounting to...
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Synergon Retail Systems Kft. becoming “Hungarian company off to the most dynamic start”
Date: 2009-04-05 08:00:00
Romulus Steinbinder, managing director of Synergon Retail Systems Kft. received the “Hungarian company off to the most dynamic start” certificate from Up Club Hungary on behalf of the company on...
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Héliker acquired by Coop Szolnok
Date: 2009-04-05 08:00:00
The offer made by Coop Szolnok Zrt. for Héliker Zrt. has beaten that of Tesco. As a result of the acquisition, annual revenues of the company will rise by HUF...
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Dynamic growth in sales of 100 ml tubes
Date: 2009-04-05 08:00:00
Retail sales of toothpaste were up by 4 percent in 2008, exceeding HUF 10 billion. Regarding unit size, the 51-75 ml segment remained the largest, although the 100 ml size...
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Increasing gap between active and retired households
Date: 2009-04-05 08:00:00
According to KSH data, per capita consumption of food in households was nearly HUF 153, 000 in 2007, while peer capita consumption of alcohol-free beverages was over HUF 14,000. These...
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Recognition for excellence
Date: 2009-04-05 08:00:00
PICK received the Quality in Agricultural Business Award (MAMD) on 13. March. PICK SZEGED Zrt is now entitled to use the MAMD quality trademark as proof of its commitment to...
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Top Multipack packaging for Heineken Hungária Zrt. products
Date: 2009-04-05 08:00:00
Following Kaiser and Zlaty Bazant, Top Multipack packaging has been introduced for Soproni, Soproni 1895 and Gösser beers as well and it will also be applied to the Heineken and...
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SPAR ending excellent year
Date: 2009-04-05 08:00:00
Consolidated revenues of the group totalled HUF 374,17 billion in fiscal year 2008, which was 31.53 percent more than in 2007. Overall floor space of SPAR, Kaiser’s, City SPAR super...
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Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Detectable drop in retail sales
Date: 2009-04-05 08:00:00
Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...
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Guarantee of quality
Date: 2009-04-05 08:00:00
Activities in the five production facilities of PICK SZEGED Zrt. adhere to the Good Production and Hygiene Practices, to HACCP and to the ISO 9001 quality standards. PICK SZEGED Zrt....
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Annual food donations worth HUF 600 million
Date: 2009-04-05 08:00:00
The Hungarian Food Bank was founded in 2005. It is a non-profit food wholesale organisation for the distribution of food donations to charities, social institutions and local governments. At present,...
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Brands in battle
Date: 2009-04-05 08:00:00
Guests at the meeting held by Trade Magazin Márkaklub in late February were looking for an answer to the question of what opportunities arise for brands as the result of...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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Food export up in December
Date: 2009-04-05 08:00:00
Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...
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Univer-firm opened in Kecskemét
Date: 2009-04-03 17:18:14
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...
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At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
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Sixty-year old Tchibo celebrates with retro-cups
Date: 2009-04-03 13:26:23
Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...
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Tetra Pak Sales Growing to 8.8 Billion euros in 2008
Date: 2009-04-03 05:21:12
Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....
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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid
Date: 2009-04-03 04:23:56
It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...
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Chocolate-industry is not at all touched by the crisis
Date: 2009-04-03 03:14:12
In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...
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Baby food experiencing the largest sales growth in the speciality food market
Date: 2009-04-03 02:04:12
Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...
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Pernod Ricard forced to sell Grönstedt to Altia, instead of Arcus
Date: 2009-04-03 00:06:02
Even though Pernod Ricard agreed to sell three brands to Arcus, competition concerns have forced the company to remove Grönstedt from the deal and sell it to Altia instead. The...
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A 20 percent decrease of oilseed products
Date: 2009-04-02 21:43:00
Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...
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