News and articles

Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)

This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...

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Awards for last year’s best promotions

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

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BAT Hungary turning green

The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...

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Hungarian salami under the protection of Brussels

Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...

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Concentration decreasing in sales of ice tea

Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...

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As offered by Budapest Bank

We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...

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Apenta Limonádé No.1

The deservedly popular Apenta Limonádé is to get a face lift....

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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

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Pál Dárdai and Arany Ászok supporting amateur football

The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...

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Stainless donations this year as well

Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...

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Stores can do a lot to boost sales of ice tea

Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...

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Less money in our pockets

Gross average income was down by 1.5 percent in the first two months of 2009, compared to the same period in 2008. Real income was down by 4.3 percent. Average...

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Delma Vajízű margarin

The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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Consistent expansion by Lekkerland

Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...

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Smurf invasion

A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...

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Lemon ice tea becoming even more popular

According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...

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Baltic retailers in trouble

According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...

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Baba dezodor és roll-on

The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....

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Consumers not turning to cheaper products yet, but buying less

This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...

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In May, the first time in a nine-month period the economic index of GKI has been improved.

The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....

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Agreement between the Brand Allience and FEOSZ

The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...

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The international SPAR organization reports about strong turnover growth

The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...

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Every third Hungarian purchases in small stores

According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...

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Demeter Winery won a gold medal with its IQ 2006 wine

IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...

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New advertising interface at Interspar

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...

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Danone to raise assets

Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...

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The European Commission to examine food shop prices

It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...

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Retail trade turnover has been decreased in March

The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...

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The small meat-processing companies are in hopeless situation

Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...

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