News and articles
Arcandor in a mess
Date: 2009-07-01 08:00:00
Arcandor the owner of Karstadt which is one of Germany’s oldest chain of stores asked for bankruptcy protection. Prior to this, the German Government rejected Karstadt’s request for a 440...
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E-invoicing gradually adopted by modern retail
Date: 2009-07-01 08:00:00
According to estimates, electronic invoices have the potential to save EUR 5 for seller and EUR 20 for buyer on average in comparison with paper invoices. It is no wonder...
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SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)
Date: 2009-07-01 08:00:00
The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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Growth by SPAR group
Date: 2009-07-01 08:00:00
Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...
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Jászszentlászló team winning Nutrikid Olimpics
Date: 2009-07-01 08:00:00
The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...
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New co-chairperson for ECR Magyarország
Date: 2009-07-01 08:00:00
Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....
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Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00
New products have been added to the well known and popular Falni jó! product line....
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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It is good to work for Wrigley Hungária
Date: 2009-07-01 08:00:00
Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...
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Asda in Scotland
Date: 2009-07-01 08:00:00
UK retailer, Asda, has announced plans to expand within Scotland, investing over €300 million the next three years. It currently has 47 food stores, and will open a new “eco...
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Good decisions with the right software
Date: 2009-07-01 08:00:00
Business IT systems which had formerly been the privilege of large companies have become accessible to SME-s as well, with the IT sector increasingly focusing on this segment of the...
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Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00
It provides the soft sensation of velour with its especially rich moisturising ingredients....
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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Two new flavours in the Cappy product line
Date: 2009-07-01 08:00:00
A pear flavour with 33 percent fruit content and a 100 percent orange flavour without flesh has been added to the 1 litre size Cappy product line, bringing the total...
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CSR Saloon with Honfoglaló
Date: 2009-07-01 08:00:00
A forum was held by B&P CSR Management under the title CSR Szalon in May, which focused on the crisis and on improving the efficiency of social responsibility projects. The...
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Sector-specifc software
Date: 2009-07-01 08:00:00
Management systems should support key processes most intensively. The intention of CSB-System is to develop standardised software modules in order to shorten the time required for introduction. These software modules...
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Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő
Date: 2009-07-01 08:00:00
A rich mixture of cream and oil with a vibrant fragrance....
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
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The Code and VAT on the menu
Date: 2009-07-01 08:00:00
A two hour discussion has been held by members of Márkaklub (the Brands Club) and Márkaszövetség (the Brands Association) with invited guests about the conflict evolving in connection with the...
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IT sneaking into stores unnoticed
Date: 2009-07-01 08:00:00
In modern stores, we are becoming users of sophisticated IT systems without even noticing it. In some countries, advanced digital systems have already invaded stores, with IT systems making shopping...
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SIÓ fresh&fruit
Date: 2009-07-01 08:00:00
The real thirst quencher for this summer, made from real fruits, without preservatives....
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Changing supply and demand
Date: 2009-07-01 08:00:00
Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...
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Free presentations about marketing
Date: 2009-07-01 08:00:00
A series of six presentations held by MMSZ about marketing in the spring was attended free of charge by the directors of nearly 100 SME-s. The presentations can be downloaded...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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