News and articles
Recession in retail speeding up
Date: 2007-09-24 08:00:00
The volume of retail trade continued to shrink in June 2007. According to KSH data, retail turnover in the second quarter of the year was 3 per cent less than...
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Pour Femme and Pour Homme
Date: 2007-09-24 08:00:00
This perfume is homage to love and romanticism. It is sophisticated, elegant and sensual. Masculine fragrance: fresh trees. Feminine fragrance: fruits and flowers, a truly feminine composition....
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Nestlé ice cream for children – a case study
Date: 2007-09-24 08:00:00
Only two out of the sixteen lectures presented at the Esomar conference held in Milan, in May dealt with experience accumulated in central or eastern Europe. This time, we will...
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Price limits
Date: 2007-09-24 08:00:00
It is hard to tell yet exactly how much damage has been caused by the drought. Farmers talk about losses amounting to hundreds of billions, whereas another calculation recommended by...
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Interfruct organising new chain
Date: 2007-09-24 08:00:00
Interfruct Kft. intends to establish a new retail chain under the name Ria by providing support for independent small stores which meet the defined requirements....
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Substitutes stealing the show
Date: 2007-09-24 08:00:00
As consumers are becoming increasingly health conscious and wary of sugar, sales of sweeteners are expanding. Canderel is not only a sweetener brand, but also a well known and diverse...
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Certificates awarded
Date: 2007-09-24 08:00:00
A+C Kereskedelmi és Szolgáltató Kft. (Wahl display bulk packaging) CRYSTAL Institute Kft. (packaging for Nano Gold, Nano Silver and Medicannabis pharmaceutical product lines)) Dunapack Zrt. Nyíregyházi Hullámdobozgyár (Cardboard box range...
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Growing loyalty towards supermarkets and discount stores
Date: 2007-09-24 08:00:00
According to the Shopper Trends study by Nielsen, the significance of modern store types has continued to grow. Hyper markets, super markets and discount stores are becoming the primary places...
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Esprit Connect
Date: 2007-09-24 08:00:00
A unique trio fragrance! The latest Esprit Connect fragrance family is composed of a feminine, a masculine and a unisex fragrance....
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Domestic chains enjoying an advantage on the Chinese battlefield (part 2.)
Date: 2007-09-24 08:00:00
Why are Chinese retail chains successful in their battle against international chains? This was the question we discussed with Glen Murphy, director of the Chinese Nielsen subsidiary. The average income...
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Stores opening
Date: 2007-09-24 08:00:00
Coop, Püspökmolnári Open: 17 Aug. 2007 Chain: Coop Store space: 160 m2 SKU: 3000 Coop, Szolnok Open: 3 Sept 2007 Chain: Coop Store space: 220 m2 SKU: >4000 Spar, Kalocsa...
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Bunny with new batteries
Date: 2007-09-24 08:00:00
A special promotion was organised by Duracell for the beginning of September. .Human size pink rabbits appeared in the streets of Budapest to exchange used batteries of passers by for...
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Objective: to become the market leader
Date: 2007-09-24 08:00:00
György Sóskuti has been appointed as the new sales director of Tchibo Budapest Kft. He began his career 12 years ago with Nestlé Hungária Kft., as a sales rep. Later,...
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Barely packaged merchandise, conservative consumers
Date: 2007-09-24 08:00:00
According to Béla Kertész, general secretary of the National Packaging and Moving Association, the quantity of packaging materials used by the Hungarian economy is still only half of the European...
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Sunshine, songs, logic
Date: 2007-09-24 08:00:00
According to Greeks, Crete is the birthplace of European culture and having taken a look at the palace of Knossos, I find this an absolutely credible claim. Since Cretans are...
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Kaiser Cabanossi
Date: 2007-09-24 08:00:00
A trendy, youthful product. Its flavour is typical of tourist types, with pleasant and harmonic spices....
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Mr. Cheng Yun from Wuhan
Date: 2007-09-24 08:00:00
Mr. Cheng Yun is a typical representative of the dynamically expanding Chinese food business. He owns 200 food stores in and around one of the “second rate” cities, Wuhan which...
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Metro in Gyali ut modernised as well
Date: 2007-09-24 08:00:00
Metro Cash & Carry Hungary opened its new, modernised store in Gyali ut on 6. September. Three Metro stores have been modernised so far this year and by the end...
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Get your cards!
Date: 2007-09-24 08:00:00
The MasterCard Europe campaign has played a part in increasing the number of businesses where cards are accepted by 36 per cent last year. The number of credit cards also...
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Private labels on the offensive
Date: 2007-09-24 08:00:00
Retail sales of praline show dynamic growth. Sales have expanded by 10 per cent in the July 2006 – June 2007 period, exceeding HUF 15 billion, according to the Retail...
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Continuing argument over environmental charge
Date: 2007-09-24 08:00:00
Packaging has been subject to an environmental charge for ten years, but the amendment of relevant legislation in 2005 stirred up a heated argument. According to earlier legislation, the environmental...
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From store to store in Shanghai (part 2.) – Lotus flower
Date: 2007-09-24 08:00:00
We have visited Shanghai to attend the CIES conference which gave us an opportunity to take a look at retail trade in China. Lianhua (Lotus flower) is a 703 square...
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Piroska Vegyes
Date: 2007-09-24 08:00:00
The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....
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Global toothpaste brand in a village
Date: 2007-09-24 08:00:00
Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...
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Lekkerland online as well
Date: 2007-09-24 08:00:00
Lekkerland began operating its online sales system jointly with Online Eurest Étteremüzemeltető in June. 1500 food and non-food items can be ordered using the online system....
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Omni consumers coming?
Date: 2007-09-24 08:00:00
According to a recent survey conducted by IBMin the US and the UK, a new type of consumer is emerging. “Omni consumers” are quite immune to traditional advertising, as they...
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Weakening „B” brands among pralines
Date: 2007-09-24 08:00:00
Preparations are on the way for the long praline season, which will reach its peak around Christmas. Private labels hold stronger positions than ever before, but premium products are also...
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Creativity in a bottle
Date: 2007-09-24 08:00:00
Being practical is not all that matters in packaging of soft drinks, as a boldly innovative bottle can boost the image of a brand remarkably. Coca-Cola Magyarország introduced the aluminium...
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Aggressive expansion to counter international giants
Date: 2007-09-24 08:00:00
According to Liang Wei, CEO of Lianhua Supermarket Holding, they are planning to open 1,200 new, modern stores. Their main competitors in the struggle for dominance in the Chinese retail...
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Tibi – Macskafogó
Date: 2007-09-24 08:00:00
Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....
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