News and articles

Looking for a way out in New York

Excessive production when 50 000 people die of starvation every day? Food safety when GM food is the most practical means of feeding the poor? Protectionism when globalisation should be...

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Decreasing volume, improving balance

Exports totalled HUF 1,381 billion in April 2009, while imports totalled HUF 1,256 billion. Export was down by 29 percent calculated in EUR, while import was down by 35 percent...

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HARIBO Saure Pommes, HARIBO Grapefruit

Gums in fruity flavours, in a sour candy jacket....

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IX. Univer Business Golf Championship

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

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Home made refreshment

SodaStream, the world leader in home made soft drinks has arrived in Hungary. They manufacture soda machines which allow us to make soda and soft drinks at home. Their products...

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World famous BOLS vodka in modern bottle

BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....

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Possibility of revival for Hungarian gardening

Gardening is the most diverse sector within agriculture. A program for the modernisation of the gardening sector has bee prepared by FruitVeB (the Hungarian inter-trade fruit and vegetables organisation). According...

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Europe economising

According to an Eurostat estimate, retail sales were down by 3.1 percent in the EU-27 countries in March 2009, compared to the preceding March. Growth was only recorded in Belgium,...

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Orbit Professional Mints erdei gyümölcs

A new, fruity flavour has been added to the popular Orbit Professional Mints product line....

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II. TV2 cup Howard Draft Award in Tabajd

An exclusive polo cup was organized by TV2 for its leading clients for the second time this year, on 21. June in Tabajd. TV2. The patron of the event was...

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Kubu for health competition ending

The Kubu for health competition organised by Maspex Olympos Kft. for primary schools has ended successfully. The objective has been to promote the consumption of fruits, fruit juice and vegetables....

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New head for Nielsen customer relations

Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...

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Reform

Here are some of the measures which would be needed to improve the competitiveness of the sector: – Introducing a system for the tracking of products; – Changes in employment...

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Imported swine cheaper than domestic swine

Trends in the world markets of poultry and gardening products are monitored by the Agricultural Business Research Institute (AKI). According to their latest report, prices of and demand for poultry...

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Bonduelle olajbogyó fekete és zöld, magozott

Olives, a popular produce of Mediterranean lands are now inlcuded in the Bonduelle assortment....

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New Nespresso production facility in Avenches

The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...

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Caribbean atmosphere by Malibu

The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....

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Still double digit expansion – in terms of value

Retail sales of table margarine were up by 16 percent in the April 2008-March 2009 period, compared to the preceding year, with total sales exceeding HUF 14 billion. Average price...

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More frequent shopping, lower basket values

According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...

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Győri Édes keksz 100% természetes eredetű összetevőkkel

Győri Édes brand being re-launched in 2009 focusing on naturalness....

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Captain Pöttyös waiting for kids again

Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...

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Changes in sales of the top 12 chemical categories

Sales of 60 household chemical and cosmetics categories are monitored by the Nielsen Retail Index. Changes between May 2008-April 2009....

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Innovations in margarine dedicated to functionality

Baking margarine is the segment of the rather saturated margarine market where expansion can be expected as many consumers are turning to cooking at home. The number of categories in...

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Economising focused on processed foods

According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....

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Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

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Over HUF 50 billion of revenues for local MARS subsidiaries

Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...

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Less garbage in Bőcs

On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...

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Retail sales of energy drinks doubling

Retail sales of energy drinks more than doubled in the May 2008-April 2009 period, compared to the preceding 12 months, with total sales exceeding HUF 10 billion. Sales were up...

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Grain at almost half price

Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...

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Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

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