News and articles
Who are the users?
Date: 2007-10-31 08:00:00
Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...
Read more
Intimately Beckham Night
Date: 2007-10-31 08:00:00
The new pair of fragrances is intended to grasp the special, intimate, sensual moments of their life which are invisible to the public....
Read more
Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
Read more
Cup for clients
Date: 2007-10-31 08:00:00
This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....
Read more
Agárdi Pálinkafõzde five years old
Date: 2007-10-31 08:00:00
Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...
Read more
Hungarian food losing ground
Date: 2007-10-31 08:00:00
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...
Read more
Our everyday bread from the neighbourhood store
Date: 2007-10-31 08:00:00
According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004...
Read more
Post/pre mix Colas continue to lose ground
Date: 2007-10-31 08:00:00
According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...
Read more
Energizer Ultimate
Date: 2007-10-31 08:00:00
The new Energizer Ultimate alkali battery is proven to produce 25 % more power compared to the previous Energizer Ultimate battery....
Read more
When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
Read more
Protection against forged medicine
Date: 2007-10-31 08:00:00
STI Petőfi Nyomda has received a HUNGAROPACK 2007 prize for its box which is protected against the counterfeit of medicine. Three-level protection is provided. Markings visible to the naked eye...
Read more
Marketing consultants joining forces
Date: 2007-10-31 08:00:00
A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...
Read more
Increasing cost effectiveness a key to survival
Date: 2007-10-31 08:00:00
Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...
Read more
Bread dominant
Date: 2007-10-31 08:00:00
According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...
Read more
From grape to bottle
Date: 2007-10-31 08:00:00
2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...
Read more
The Christmas assortment of Milka
Date: 2007-10-31 08:00:00
A new product has been added to the Christmas assortment of Milka. Karácsonyi Tál is an exciting mix of Alpine flavoured balls in Alpine milk, noisette, nougat cream and marzipan...
Read more
CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
Read more
Pöttyös at home
Date: 2007-10-31 08:00:00
The Pöttyös brand was one of the sponsors of the Cultural and Tourist Festival held for the fifth time in Mátészalka. Pöttyös Túró Rudi is manufactured by Friesland Hungária zRt....
Read more
Flying points
Date: 2007-10-31 08:00:00
Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...
Read more
2008 could be the year of Aldi
Date: 2007-10-31 08:00:00
In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...
Read more
Extreme wine labels spreading
Date: 2007-10-31 08:00:00
Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...
Read more
Hoventa – everything that is catering
Date: 2007-10-31 08:00:00
This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...
Read more
Chio Exxtra Chips
Date: 2007-10-31 08:00:00
Chio Exxtra Chips are made from thicker, wavy slices of potatoes in extraordinary combinations of flavours, like sour cream-Mediterranean spices, or juicy ham-honey....
Read more
„A spark appears, and a miracle happens”
Date: 2007-10-31 08:00:00
A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...
Read more
Melon and Japan
Date: 2007-10-31 08:00:00
The latest, limited edition flavour of Fanta World, melon is here. Communication is intended to remind us of Japan. This latest addition to the Fanta World product line will be...
Read more
Digital and universal electronics selling well
Date: 2007-10-31 08:00:00
In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...
Read more
Solving liquidity problems by factoring
Date: 2007-10-31 08:00:00
Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...
Read more
Internet banking not very popular among Hungarians
Date: 2007-10-31 08:00:00
According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...
Read more
Revival in the poultry market
Date: 2007-10-31 08:00:00
Agricultural Business Research Institute (AKI) continuously monitors developments in the world market of meat and poultry. Data from the Price Information System of KSH and AKI can be useful for...
Read more
