News and articles

Director of Pecsi Beer Manufacture leaves the company

Andras Csengõ leads the company, belongs to Austrian Ottakringer-Group, since 2005.  The manager leaves the company on 1. March because of strategic clash of opinion, but he is still the...

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Cadbury to Plan 250 Million euro Investments in Poland

Poland has been in competition with other Eastern and Central European countries for the Cadbury business, which could create 1,000 jobs.  Cadbury is already present on the Polish confectionery market...

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Remaking the in Hungary 10 Years Old Praktiker

The „Do it yourself” store chain has 17 units in the country, but it plans new stores in the next years. The company has festal ad campagne, organised by its...

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The Most Easter Eggs are Sold in the hypers

According to Nielsen Research Company the sales in the 401-2500 sm stores growth from 25 to 28%.Last year the sales of easter choko figures fall down with 9%, altough 900...

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Subway Ads with Full-service Agency

ReVISION won the tender of the restaurant chain. The exclusive ad partner of Subway plans and buys the media for the company. Nearby the casual communication effects, the winner tender...

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Camel Gets a Makeover

Though the enduring image of the Camel has not changed in the updated packaging, the animal is surrounded by a fresh look. The box also touts the brand's history: “Since...

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P&G joined to P.R.I.S.M.

Research shows that 70% of final purchase decisions are made at the shelves.  In 2006 Nielsen Company made a substantial progress in formulating a new in-store media metric. PRISM (Pioneering...

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Kofola sales up 15% in 2007

Czech non-alcoholic drinks producer Kofola had Kc4.553bn sales in Central Europe last year, its sales in the Czech Republic jumped by 32.2 percent to Kc3.035bn.  The growth came mainly thanks...

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Interest In Fairtrade Doubles in Britain

Ethical shopping is moving into the mainstream as shoppers become increasingly informed about how food is produced. British shoppers bought Fairtrade products, people are taking a renewed interest in where...

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In spite of high raw material costs Nestle's profit rose by 16%

In 2007, consolidated sales of the Nestlé Group amounted to CHF 107.6 billion, an increase of 9.2% over the same period last year.  This was driven by organic growth of...

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Tesco Calls For Ban On Sale Of Cheap Alcohol

Tesco has called for the Government to introduce new laws to ban the sale of cut-price alcohol amid growing concern over the levels of binge drinking.  Tesco's chief executive, is...

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Podravka Opens Semi-Industrial Laboratory

The value of this investment was 5 millions kunas. In the 400 square meters building the Podravka experts creating completely new products and improving the existing ones.  The semi-industrial laboratory...

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REWE/ADEG deal may face EU regulatory hurdle

Austria's largest supermarket group REWE (Billa, Merkur, Penny) has announced that it wants to increase its interest in fourth-largest supermarket chain ADEG from 24.9 to 75 per cent.  The experts...

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The new consumer protection action started on the market at Feny street

On the first station of „Springtime” operational the authorities didn't find big anomalies.   30 kilo meat was suppressed and some vegetable were must to be controled, but nothing was...

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Hungarian Trade Association believes in strong supervising but…

The association agrees with the goal of the control chain, but ask the authorities to harmonize the default and the fine.  The association advises to its members not to allow...

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Naturella Oazis by P&G

The company imagines green oazis in five Hungarian cities. The action started on 2 February in Budapest, after Debrecen and Pecs, this weekend the Naturella Oazis stands in Gyor, the...

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Asda plans to create 9,000 jobs

The comments came as Asda outlined plans for a £400 million store opening programme through 12 new superstores and ten more Asda Living nonfood stores. Asda plans to double its...

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Real wages decreased in 2007

2 million 760 thousand persons were employed by enterprises employing at least 5 persons and by budgetary and social institutions, as well as assigned non-profit organizations in January–December 2007.  ...

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Costa Coffee to focus on Poland

By end of 2011 company wants to get 100 coffee stores. It means monthly one store must to open.  Nowadays the company has 13 stores in Poland, for opening suppliers...

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Bunge Buys German Margarine Maker Walter Rau

Established in 1903, Rau, which has a turnover of 130 million euro, employs 280 staff at its sites in Kleve and Hilter.   This interconnection is intended to integrate Rau...

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Henkel innovation award for successful products

This year’s award ceremony took place on Henkel Innovation Day. Celebrated for the first time on February 14 at all Company sites in the 125 countries around the world in...

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Since February Univer products got new packiging

The 60 years old company changed the outlook of – traditional Univer product- mayonnaise. The Hungarian Product logó will not disappear.  The new plastic flacons are effeminate, on the label...

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Heineken announced today a 23% organic growth in net profit for 2007

Organic growth in revenue was 7.3%, driven by strong organic volume growth and a positive price and sales mix.  Consolidated beer volume grew 7.1% to 119.8 million hectolitres of which...

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Last year the modern retail channel would be stronger

It was a fall at the Hungarian retail – published Gfk Research Company in the newest Retail Analyses.  The sales in hyper- and supermarket growth to 43%, the middle and...

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9th brand campagne to start in February

This year the budget is HUF 360 Million, ten well known brands are to see on 3300 posters and citylights.   In 2008 Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble,...

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Succesful year behind Lego

Profit before special items, financial income and expenses and tax amounted to 1,471 million, sales rose by 3 percent to 8.03 billion kroner (US$1.58 billion).   The biggest increases were...

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Tesco apologized to the blind man

From now the stores's inner regulation fixs, that guide-dog can go into the supermarket. A blind man tried to shop with his guide-dog in Tesco in Papa. The supermarket employee...

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Since 2004Theodora is the Market leader

The bottler company Kekkuti is one of the strongest player on the Hungarian Mineral Water market.   Last year the company's sales enriched HUF 12 billions, Kekkuti's 3 brands: Theodora,...

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Tea price on historical top

The cost of a cup of tea is set to soar to an all-time high following production problems in Kenya, the UN warned.   Violence in the world’s largest exporter...

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Marketers want to get inside consumers' heads

The biometric research are cheaper and easier as the normal way. Coca-Cola Co. and Virgin Mobile USA are among the top marketers to use neuroscience and biometric research to understand...

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