News and articles
Private labels leap forward
Date: 2010-03-22 08:00:00
When we bought food last year, almost every 4th Forint was spent on private label products – this amounted to HUF 300 billion, according to Nielsen. In the case of...
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Joya szójaital UHT, kalciummal, csokoládé-, vaníliaízben
Date: 2010-03-22 08:00:00
Popular Joya soy drinks are now available in 200 ml version....
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Two minutes ahead of the Chinese
Date: 2010-03-22 08:00:00
– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...
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Everything for the little ones
Date: 2010-03-22 08:00:00
Despite the number of babies born decreasing, the selection of baby products is widening. Krisztina Antal, Nestlé Hungária Kft.’s trade marketing manager is of the opinion that young mothers do...
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SPAR shopping bags support charity
Date: 2010-03-22 08:00:00
SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...
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1 million-Forint main prize won
Date: 2010-03-22 08:00:00
Maspex Olympos Kft.’s 4-month prize game ‘Play for a million!’ ended – consumers had to send in 3 LaFesta, Brumi, Ekland or Coffeeta barcodes to participate. Besides the main prize,...
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Tomato and sweet corn on top
Date: 2010-03-22 08:00:00
In December 2008-November 2009, canned vegetable retail sales augmented by 11 percent in value, but diminished by 3 percent in terms of volume – states the Nielsen Retail Index. The...
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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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Joya Finesse főzőkrém
Date: 2010-03-22 08:00:00
Joya Finesse soy-based cooking cream can be used the same way as cream....
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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Retro 4 (in memoriam listing)
Date: 2010-03-22 08:00:00
Since Act 95/2009 on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force, several conciliation meetings were organised by the trade....
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Another petrol station chain in the portfolio of POS Media Hungary
Date: 2010-03-22 08:00:00
POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...
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Special shoppers’ forum in INTERSPAR
Date: 2010-03-22 08:00:00
At the INTERSPAR in Allee shopping centre in Buda there was a special shoppers’ forum on 18 February for gluten- and lactose-sensitive people, who shared their opinion about the chain’s...
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Home court advantage
Date: 2010-03-22 08:00:00
Traditional flavours hold on to their leading position among canned products and jams. However, globalisation brought new trends as well. Nielsen’s data suggest that in the second half of the...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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Még frissítőbb és természetesebb az Apenta!
Date: 2010-03-22 08:00:00
Apenta mineral water-based soft drinks are produced without using artificial colouring from March 2010....
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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SPAR – all year round campaign
Date: 2010-03-22 08:00:00
SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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SIÓ Gyümölcs Szörp – Hagyomány mesterfokon!
Date: 2010-03-22 08:00:00
SIÓ Gyümölcs Szörp offers the fresh flavour and natural character of ripe fruit without preservatives, in aseptic PET bottle....
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From the journalist’s Berlin notebook
Date: 2010-03-22 08:00:00
“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...
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GROW Group becomes independent
Date: 2010-03-22 08:00:00
GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...
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New customer and marketing manager joins METRO Cash & Carry International’s team
Date: 2010-03-22 08:00:00
Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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Promotion leaflets’ influence is considerable
Date: 2010-03-22 08:00:00
Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...
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9MM Energiaital 0,25 l
Date: 2010-03-22 08:00:00
9MM energy drink is out in an explosive, bullet-shaped can and in trendy mixed fruit flavour....
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