News and articles
Smile Magic Lifestyle Days programmes commenced
Date: 2010-05-20 08:00:00
On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...
Read more
NÖM MIX Yoghurt cream
Date: 2010-05-20 08:00:00
They are healthy to consume and the experience is enhanced by the fresh, biteable fruits in the yoghurt cream....
Read more
In the developed world growth is already palpable
Date: 2010-05-20 08:00:00
According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....
Read more
Most people expect the growth of the Internet
Date: 2010-05-20 08:00:00
Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...
Read more
Shoe care brands are strong
Date: 2010-05-20 08:00:00
The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...
Read more
Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
Read more
METRO focuses on private labels
Date: 2010-05-20 08:00:00
From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...
Read more
Eden Caramel
Date: 2010-05-20 08:00:00
Gluten-free product without added sugar, the caramel taste of which offers great pleasure for people of all ages....
Read more
Strengthening Forint, expanding food export
Date: 2010-05-20 08:00:00
According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....
Read more
Surprising changes in online content consumption
Date: 2010-05-20 08:00:00
Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...
Read more
Gloomy Sunday?
Date: 2010-05-20 08:00:00
The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...
Read more
Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
Read more
POS Media helps with advertising surface
Date: 2010-05-20 08:00:00
In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...
Read more
Agricultural prices augmented at the beginning of the year
Date: 2010-05-20 08:00:00
KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...
Read more
Competing with the neighbours drives the garden product market
Date: 2010-05-20 08:00:00
Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...
Read more
Tracked fleets
Date: 2010-05-20 08:00:00
Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...
Read more
STI Group acquired Line Packaging & Display company
Date: 2010-05-20 08:00:00
Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...
Read more
Tesco and Rosenthal announced a new loyalty point collecting promotion
Date: 2010-05-20 08:00:00
The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...
Read more
Magnum Gold Icecream
Date: 2010-05-20 08:00:00
New Magnum Gold?! is an irresistible vanilla and caramel ice cream with golden-coloured milk chocolate coating....
Read more
Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00
Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...
Read more
Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00
Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...
Read more
PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00
The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...
Read more
Dove MEN+CARE products
Date: 2010-05-20 08:00:00
Dove created its MEN+CARE product range especially for men. Shower gels contain a formula based on the MICROMOISTURETM technology, which is clinically tested to be efficient against dry skin. Deodorants...
Read more
S-Budget is two years old
Date: 2010-05-20 08:00:00
SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...
Read more
Knorr Spice Magic
Date: 2010-05-20 08:00:00
With the help of the two new Knorr Spice Magic products, marjoram roast chicken and rib roast are easy to make for everyone....
Read more
Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00
GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...
Read more
A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00
Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...
Read more
Behind the scenes
Date: 2010-05-20 08:00:00
The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...
Read more
Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00
The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...
Read more