News and articles
Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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Danone Activia joghurtital
Date: 2008-05-01 08:00:00
Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....
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Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
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Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
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New joint venture in the coffee-drink market
Date: 2008-05-01 08:00:00
The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum
Date: 2008-05-01 08:00:00
Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....
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Ten Hungarian exhibitors at SALIMA
Date: 2008-05-01 08:00:00
With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...
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Carlsberg's majority ownership in Estonian Beer Company
Date: 2008-04-30 00:00:00
75% of the Shares of Saku Õlletehase AS went to the Carlsberg, the rest are freely tradable on Tallinn Stock Exchange. The previous owners of BBH AB were Scottish &...
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Hungarian Industrial Producer Sales Price Rose by 10 % in One Year
Date: 2008-04-30 00:00:00
Domestic sales prices of the whole industry grew by 0.8% in March 2008 compared to the previous month, which figure was slightly higher than the monthly increase rate measured in...
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New Milli drink yoghurts on the shelves
Date: 2008-04-30 00:00:00
The new products are to buy in two tastes: strawberry-raspberry and peach-maracuja. The drink yoghurts have 10% fruit content. Friesland Hungaria developes several healthy foods, under the name Milli too,...
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Four new Aldi store to open in Mai
Date: 2008-04-30 00:00:00
The German discount chain started with 5 unit in midle of April, one week later other 4 stores were opened. According to Aldi website, after the 2th of Mai...
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Hungarian Succes at Sunday Times Wine Club
Date: 2008-04-30 00:00:00
Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji. Hugh Johnson – author...
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Danone to Spend EUR 220 Million in R&D
Date: 2008-04-30 00:00:00
In 2008, Danone plans to conduct 50 clinical studies, as the company shifts its strategy from biscuits and dairy products to health food products. French dairy and baby food company...
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Liberalisation Set To Revolutionise French Retailing
Date: 2008-04-29 00:00:00
The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted. Until now, petits commerçants – or small shop owners – have been protected by a...
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Metro Q1 Loss Widens, But Sales Up The Metro Group
Date: 2008-04-29 00:00:00
Net loss for the quarter amounted to E4.0m, from E1.0m last year; while EBIT amounted to E152m. However, sales rose 7.3% to E15.6bn, helped by strong growth in Eastern Europe....
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Tesco Starts Trial Of Carbon Footprint Labels
Date: 2008-04-29 00:00:00
The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists. Tesco will telling customers about the...
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Enterpreneurs' Forum in Debrecenben
Date: 2008-04-24 00:00:00
The National Association of Enterpreneurs and Employers organises forums between the enterpreneurs and authorities since three years all over Hungary. Laszlo Perlusz spoke about organisation's yearly program, which focuses on...
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Lactalis Enters Romanian Dairy Market
Date: 2008-04-24 00:00:00
The French dairy giant completed its takeover of the Romanian LaDorna group in a deal reportedly worth up to EUR 100 million. Lactalis acquires all shares of LaDorna, which is...
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Lidl chain with 260 units in Poland is looking for buyer
Date: 2008-04-24 00:00:00
Polish daily Rzeczpospolita reported, citing unnamed sources, that Schwarz is seeking a buyer for its Lidl stores in Poland, which are potentially worth around 250 million euros. The Polish paper...
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Fake Clothes in Value HUF 42 million was found
Date: 2008-04-24 00:00:00
The solders of Hungarian Costum and Finance Guard controlled two Bulgarian camions. The first camion cames from Turkey and according to logistic information it delivered clothes. Trough the control the...
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Hungarian retail trade turnover dropped
Date: 2008-04-24 00:00:00
Retail trade turnover at constant prices decreased by 2.5% in February, and by 2.7% in the first two months of 2008 compared to the level measured one year before according...
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Heineken's giant investment in Sopron
Date: 2008-04-24 00:00:00
The new watercleaner system costs EUR 2.2 million. The plant was built from 100 tons of steel, 800 qm beton and 1,000 meter steinless steel. The company use the same...
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