News and articles
Rexona Men V8
Date: 2008-05-21 08:00:00
The new Rexona Men V8 will provide immediate protection every second adrenaline levels are boosted....
Read more
Trident Splash
Date: 2008-05-21 08:00:00
Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...
Read more
Turkey days in Debrecen
Date: 2008-05-21 08:00:00
The Debrecen Turkey day are to be held for the sixth time on 6-7. June. Competitions for professional and amateur cooks, waiters, and confectioners will be included in the program....
Read more
Mystical ice ream web site
Date: 2008-05-21 08:00:00
A more complex and more interactive web site than ever before has been designed for the Magnum brand of Unilever Kft. Algida by HPS Group online for this season. The...
Read more
Added value for syrups as well
Date: 2008-05-21 08:00:00
According to manufacturers, the sales of syrups are slowly shrinking. A vacuum has been created in the market by the disappearance of Szobi, one of the largest manufacturers. – Demand...
Read more
Digital customer relations
Date: 2008-05-21 08:00:00
In what way can an IT service provider, an agricultural holding and a financing company be similar? Well, they all use the Microsoft Dynamics CRM system. Experts from Microsoft Magyarország...
Read more
How to avoid fines?
Date: 2008-05-21 08:00:00
Voluntarily undertaking obligations – applied in several cases last year – allows companies subjected to legal action to escape fines by terminating or amending objectionable behaviour and practices. This is...
Read more
Zewa Kockadobozos papír zsebkendõ
Date: 2008-05-21 08:00:00
The new Zewa Kockadobozos paper tissues can not only be stored comfortably anywhere in our cars, homes or workplaces, but are also decorative....
Read more
Smart game this year again
Date: 2008-05-21 08:00:00
Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...
Read more
New regional head for Cadbury
Date: 2008-05-21 08:00:00
Brian Cohen has been appointed the new director of Cadbury Middle Europe. This region is composed of Hungary, the Czech Republic, Slovenia, Slovakia, Bulgaria, Croatia, Albania, Macedonia, Bosnia and Serbia....
Read more
Helit for the elite
Date: 2008-05-21 08:00:00
A meeting for chefs was held by Helit Kft.on 15. April. The main sponsor of the event was Bonduell Nagykőrös Kft. A 6 course lunch was served, so that invited...
Read more
Double digit growth for dish washing tablets
Date: 2008-05-21 08:00:00
According to the Nielsen Retail Index, demand for dish washing tablets is growing as the use of dish washers becomes increasingly common. While the segment of dish washing liquids is...
Read more
IT in control
Date: 2008-05-21 08:00:00
There comes a moment in the life of FMCG companies when they can no longer function relying solely on human resources. This is when they need a management, or logistic...
Read more
Best practice
Date: 2008-05-21 08:00:00
One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...
Read more
Zewa Deluxe Pure White toalettpapír
Date: 2008-05-21 08:00:00
The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....
Read more
POP materials popular among customers
Date: 2008-05-21 08:00:00
Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...
Read more
New sales director for Borsodi
Date: 2008-05-21 08:00:00
Zsolt Mészáros was appointed the HoReCa and Small Food sales director of Borsodi Sörgyár Zrt. on 1. April. He had begun his career with Univer and spent 13 years with...
Read more
Client base of Mood Media continues to grow
Date: 2008-05-21 08:00:00
Cora has signed a contract with Mood Media for another three years. A more flexible technology is to be used by the retail chain, which will allow advertisements and information...
Read more
To dissolve and to protect
Date: 2008-05-21 08:00:00
The increase in the number of households which use a dish washer is an important factor in the growth of the detergent market. Demand for dish washing liquids is also...
Read more
Preston TradeCenter: instant in-store data
Date: 2008-05-21 08:00:00
Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...
Read more
One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
Read more
Libero Up&Go Spring Collection
Date: 2008-05-21 08:00:00
The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....
Read more
Sunshine after rain?
Date: 2008-05-21 08:00:00
Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...
Read more
Good start for Henkel
Date: 2008-05-21 08:00:00
Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...
Read more
From Nestlé to Rauch
Date: 2008-05-21 08:00:00
Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...
Read more
Environment-friendly detergents in flasks
Date: 2008-05-21 08:00:00
Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...
Read more
Industry above inflation
Date: 2008-05-21 08:00:00
Domestic industrial prices were up by 10.8 per cent in March compared to March 2007, and by 0.8 per cent compared to February. Industrial export prices were 0.3 lower on...
Read more
Martinique: dream world full of controversy
Date: 2008-05-21 08:00:00
Martinique, an overseas territory of France is 7,000 kilometres from Budapest. The beaches are beautiful, the vegetation is lush, but we cannot fail to notice the many controversies. Martinique is...
Read more
Libero pelenka innováció
Date: 2008-05-21 08:00:00
The latest Libero pant nappies will be available with a flexible side panel from June....
Read more
Big diet in trade marketing
Date: 2008-05-21 08:00:00
This will be the topic of the next TMK meeting to be held on 5. June, at 15,00 PM in the garden of Szépkilátás Szamos confectionery (Bp. XII. Szépkilátás u....
Read more
