News and articles

The S-Budget, SPAR’s own brand is two years old

The discount prized own-branded product family, the S-Budget of SPAR Magyarország Kereskedelmi Kft. offers an alternative in purchasing decisions for two years now, which since its introduction gives a powerful...

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U.S. consumers are very confident

Consumer confidence in the U.S shows a spectacular improvement: in April, the Conference Board's confidence index rose up to 57.9 points from the 52.3 points of March. The market expects...

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New Chief Executive Officer at Cerbona

From the 6th of April, Gosztonyi Gábor takes over the operational management tasks at the Székesfehérvár-based Cerbona Co.. His predecessor, Szabó István Tivadar will continue his activites at the Board...

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Arany Ászok: The supporters will decide which handball team gets the support

The fan game has reached to its half time, where the supporters who buy Arany Ászok beer in the appointed shops and restaurants can decide, which women’s handball team will...

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Tchibo won gold for its “Together for the nurseries!” promotion

Tchibo’s “Together for the nurseries!” promotion won”The most successful promotion of the year” award on the annual competition of Trade Magazin in the beverage category. With the "Together for the...

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Red wine against stroke

Red wine consumption in the case of stroke reduces the rate of brain damage – at least this is the conclusion reached by the researchers of the U.S. Johns Hopkins...

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Customer confidence needs to be strenthened (X)

Originality-and quality check of food products is necessary. )Since the 2006 scandal,  illegal trading with vehicle components has become more common instead of abuses with highly protected vehicle documents. The...

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Joya Sojagurt

Made from Austrian soya bean, guaranteed to be GMO-free, 100% vegetable origin, lactose-, gluten- and cholesterol-free....

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Campari celebrates its 150th birthday with an artistic surprise

Campari, one of Europe’s most famous drinks, which is made from 60 different natural ingredients, celebrates its 150th birthday by having three new Campari labels designed by three world-famous artists....

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New corporate affairs director at BAT Hungary and Austria

As of 16 March 2010, Gergely Mikola replaced Bas Tonnaer in the corporate affairs director’s seat at British American Tobacco Magyarország. In the last 6 years the 33-year old new...

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Cheese was special: value sales declined, but volume sales augmented

Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...

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Tuned to the frequency of shopping

In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...

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Facts and misbeliefs about our trade with Slovakia

Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...

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Vanish Oxi Action Extra Hygiene

Vanish Oxi Action Extra Hygiene is the newest product family of Vanish stain removers, which not only removes different types of stains, but also kills 99.9% of bacteria....

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Fighting the aging of teeth and gum

Signal’s latest innovation, Signal Anti-Age toothpaste helps to fight the aging of teeth and gum. After Unilever’s product test 8 out of 10 women experienced an improvement in certain teeth...

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Gusta Group opened its 9th store, which is equipped with state of the art IT devices

On 12 March 2010, Gusta Group opened its 9th food store in downtown Debrecen. The exclusive store is equipped with Szintézis Zrt.’s newest systems, a touchscreen cash register system, a...

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(HU) Alternatívákat keresnek a sajtmárkák a dömpingár ellen

Sorry, this entry is only available in HU....

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With evergreen bags for the environment

METRO, SPAR and Tesco urge their customers to quit using disposable plastic shopping bags and switch to environmentally friendly solutions. After every shopping bag sold by METRO Hungary, 5 Forints...

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From Michurin to Volkswagen

By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....

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Ideal 90 g

With its composition and individual packaging, Ideal cake represents a new category on the cakemarket....

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Recharging our batteries with new Milli Life+Janga yoghurt drink

A smooth and silky, pre- and probiotic novelty appeared in the Milli Life+ product range this March: Milli Life+ Janga plain yoghurt drink supports the immune system and is available...

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Soproni Blaufrankisch united

Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...

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In 2009 cheap cheeses pulled the market

As GfK Hungária’s ConsumerScan revealed, we bought 12 percent more cheese in 2009 than a year earlier. The average household purchased 16.9 kg of cheese, largely due to an increase...

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With cool calculation

Saving energy is the driving force behind innovation in cooling technology. The economical use of cooling equipment results in lower operation costs for retailers. In Hungary, the most important trend...

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EuroCIS in Düsseldorf: Information technology specifically for retail

There is a constant demand from retailers for IT innovations, so it does not come as a surprise that early March the EuroCIS retail information technology trade fair in Düsseldorf...

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Rauch IceT Blackberry

Ice tea in pitch black bottles, offering the exciting flavour of extraordinary blackberry....

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Ferenc Puskás is the new face of Szentkirályi

After Luís Figo, another world-class footballer became the face of Szentkirályi: with the approval of his family, Ferenc Puskás’ image will lead Szentkirályi’s 2010 campaign. Owner-managing director, Levente Balogh told...

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SPAR modernises its old stores too

From 25 March 2010, SPAR’s Sas Street supermarket in Eger, which opened its gates back in 1996, welcomes customers completely refurbished. The 1,375 m² unit is one of the most...

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Small shops keep losing ground

Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...

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Point of purchase in the capital city of fashion

Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...

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