News and articles
Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
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IMIGe turning into POS Media
Date: 2008-11-16 08:00:00
IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....
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Champagne with crystals
Date: 2008-11-16 08:00:00
Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...
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“Minus zero” instead of “plus zero” for the meat sector
Date: 2008-11-16 08:00:00
The number of meat processing enterprises has dropped from more then 500 to 350 within a few years, while concentration has continued in the sector. – Major changes have taken...
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Croissants and French rolls still most popular bakery products
Date: 2008-11-16 08:00:00
Nine out of ten people like croissants and French rolls and eight out of ten also like white bread, according to a survey of eating habits conducted by GfK Hungária...
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FOODATECH for the first time
Date: 2008-11-16 08:00:00
The international food and packaging technology exhibition is to be held under the name FOODATECH for the first time this year, between 18-20. November. The new exhibition will be held...
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In the middle of a financial crisis
Date: 2008-11-16 08:00:00
According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...
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Olympos citromlé
Date: 2008-11-16 08:00:00
New premium Olympos 100% lemon juice in bottles containing the juice of 1 kg of lemon, by Olympos, the market leader in lemon juice....
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NIVEA FOR MEN hajhullás elleni rendszer
Date: 2008-11-16 08:00:00
Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....
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Momentum, rejuvenation, innovation, responsibility
Date: 2008-11-16 08:00:00
Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...
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Everything you want to know about EDI
Date: 2008-11-16 08:00:00
A conference about electronic invoicing was held by ECR Hungary in Budapest, in the beginning of October. EDI (Electronic Data Interchange) allows administrative tasks to be performed without using paper....
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Payment morale: ranking in the middle
Date: 2008-11-16 08:00:00
According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...
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Unilever has faith in our region
Date: 2008-11-16 08:00:00
One of the guests attending our conference was Antoine de Saint Affrique, senior vice president of Unilever CEE. In his opinion, there is still more dynamism in our region than...
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Red meat and game more popular among men than women
Date: 2008-11-16 08:00:00
According to a survey by Gfk Hungária about culinary habits, poultry is the most popular form of meat among Hungarians, with pork in second place. Health conscious consumers prefer fish....
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Boost in price and sales of pasta
Date: 2008-11-16 08:00:00
Retail sales of pasta total neerly HUF 27 billion per year. Sales were up by 21 percent in terms of value in the October 2007 – September 2008 period, compared...
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VISITORS’ GUIDE
Date: 2008-11-16 08:00:00
FOODATECH 1. International Food and Packaging Technology Exhibition 18-20. November 2008 HUNGEXPO Budapesti Vásárközpont Simultaneous event: IFE FOODAPEST 2. International Food Beverage and Catering Exhibition USEFUL INFO Opening hours: 18-20....
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Super supermarkets
Date: 2008-11-16 08:00:00
According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...
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Zewa Softis Aromathera
Date: 2008-11-16 08:00:00
Zewa Softis Aromathera is a unique innovation by Zewa in the market of paper tissue, which helps us in relaxing anywhere....
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SOLE Flört túródesszertek 30 g (natúr, domino, eper, barack)
Date: 2008-11-16 08:00:00
The appearance of the SOLE „cottage cheese chocolate” product line has been completely renewed, with unique, premium category packaging....
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Eastern EU and Western EU
Date: 2008-11-16 08:00:00
Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...
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New managing director for Hill and Knowlton
Date: 2008-11-16 08:00:00
Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...
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Celebrating commerce
Date: 2008-11-16 08:00:00
The “Day of European Commerce” was held for the fourth time on 5. November. This initiative by EuroCommerce is intended to draw attention to the economic role played by commerce...
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Faith in ourselves instead of pessimism
Date: 2008-11-16 08:00:00
Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....
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Pre-packaged products increasing their market share
Date: 2008-11-16 08:00:00
Sales are increasingly concentrated and the market share of pre-packaged products continues to grow. Sales are expanding in the cheapest segment. Retail sales were up by 2 percent in terms...
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Pasta equally popular
Date: 2008-11-16 08:00:00
According to a survey of eating habits conducted by GfK Hungária, nine out of ten people like pasta and consume it once every three days on average. Pasta enjoys equal...
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Bar code? RFID? Or both?
Date: 2008-11-16 08:00:00
Bar code has been used for such a long time that we do not even realise how ingenious this technology is. However, a challenger has appeared in the shape of...
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Budapest region on top
Date: 2008-11-16 08:00:00
Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...
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Zewa Fresh nedves toalettpapír
Date: 2008-11-16 08:00:00
Wet toilet paper is the next step in development of the toilet paper segment, which provides a feeling of perfect freshness....
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Cote d’Or étcsokoládé golyó trüffelkrémmel 126 g, Cote d’Or tejcsokoládé golyó trüffelkrémmel 126 g, Cote d’Or étcsokoládé golyó trüffelkrémmel és narancsdarabokkal 126 g
Date: 2008-11-16 08:00:00
Truffé Noir represents divine harmony between black chocolate and chocolate filling....
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