News and articles

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

Mizo Cheese
Date: 2010-09-22 08:00:00

For those customers who prefer quality and traditions, and appreciate expertise....

Facing innovations
Date: 2010-09-22 08:00:00

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

An information security prized was founded
Date: 2010-09-22 08:00:00

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

A ‘thank you’ to customers
Date: 2010-09-22 08:00:00

On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...

Energizer Battery
Date: 2010-09-22 08:00:00

The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....

Manly development on the body care market
Date: 2010-09-22 08:00:00

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

The food industry was one of the losers again
Date: 2010-09-22 08:00:00

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

METRO helps children who suffer from hunger in the summer
Date: 2010-09-22 08:00:00

Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...

‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

ProX Probiotic Yoghurt Drink
Date: 2010-09-22 08:00:00

TNew multipack version of products in the popular ProX probiotic yoghurt drink range, in the service of healthy eating....

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

New marketing director at McDonald’s
Date: 2010-09-22 08:00:00

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00

Revolutionary breakthrough in tooth sensitivity relief....

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

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News and articles

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Heineken Hungária’s new CEO Date: 2010-09-22 08:00:00

EuroShop: marketing-at-retail in focus Date: 2010-09-22 08:00:00

Mizo Cheese Date: 2010-09-22 08:00:00

Facing innovations Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

An information security prized was founded Date: 2010-09-22 08:00:00

A ‘thank you’ to customers Date: 2010-09-22 08:00:00

Energizer Battery Date: 2010-09-22 08:00:00

Manly development on the body care market Date: 2010-09-22 08:00:00

The food industry was one of the losers again Date: 2010-09-22 08:00:00

40-percent lemon juice is the most popular Date: 2010-09-22 08:00:00

METRO helps children who suffer from hunger in the summer Date: 2010-09-22 08:00:00

‘Let us do something for children together’ programme was a success in 2010 Date: 2010-09-22 08:00:00

ProX Probiotic Yoghurt Drink Date: 2010-09-22 08:00:00

Safety and closeness Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00

POS Média acquired majority ownership of Célcsoport Média Date: 2010-09-22 08:00:00

New marketing director at McDonald’s Date: 2010-09-22 08:00:00

Colgate Sensitive Pro-Relief Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

Gérard Depardieu promoted his own wine at the Hogatec fair Date: 2010-09-22 00:04:01

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

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