News and articles

Fluid Music acquired Mood Media

In June 2010 Fluid Music Canada Inc. completed the acquisition of Mood Media Group SA, by buying all the issued shares and receivables of the latter for EUR 160 million....

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Gold medal: Coty – Rafinanz • Adidas – Wii promotion

Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...

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The way a large retail chain does it

SPAR offers 600 types of wine in bigger stores. In their assortment there are three private label ranges: under the S-Budget name they sell four types of table wine, the...

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Turnover increased in the country of supermarkets this June

In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...

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Information updated daily

Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...

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Theodora: the streets are buzzing with their advertisements

In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...

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Sió’s new marketing director

From 28 June 2010, Dávid Aniot fills the position of marketing director at SIÓ-ECKES Kft. He graduated at Drury University in Springfield and came home to spend nine years at...

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Gold medal: SPAR Hungary • Smurf mania

Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...

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Wine has become cheaper in retail chains, while organised retail is consolidating

According to the Nielsen Retail Index, wine value sales grew by 14 percent and volume sales were up 8 percent in the eight retail chains measured by Nielsen, in the...

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The Internet helps in buying medicine

Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...

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The background of the future

‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Hungary's best sommelier

On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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L'Oreal’s profits increased

The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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The Hungarian consumer pre-plans consciously the purchases

According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases...

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