News and articles
Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Love in times of recession
Date: 2009-04-05 08:00:00
Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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Tesco supporting local initiatives nation-wide
Date: 2009-04-05 08:00:00
Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Stores opening
Date: 2009-04-05 08:00:00
CBA, Tét Open: 14 January Chain: CBA Store space: 500 m2 SKU: n. a. Coop, Polgár Open: 20 March Chain: Coop Store space: 325 m2 SKU: 5000 Lidl, Szeghalom Open:...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Displays for Hungarians
Date: 2009-04-05 08:00:00
“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...
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Update bakery-health shops opening by the dozen
Date: 2009-04-05 08:00:00
32 units of the Update bakery chain have already been opened, with negotiations about another one hundred on the way. The objective is to bring the total number of units...
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Customer friendly solutions in Székesfehérvár METRO store
Date: 2009-04-05 08:00:00
The new store concept of METRO has been introduced in their Székesfehérvár store first. The new concept is based on the “everything in one place, quickly and conveniently” principle and...
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New member in management of Kékkúti Ásványvíz
Date: 2009-04-05 08:00:00
Csaba Csiszkó was appointed the new sales director of Kékkúti Ásványvíz Zrt. on 1 February. He had spent the previous 13 years working for Philip Morris Magyarország Kft in different...
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Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider
Date: 2009-04-05 08:00:00
Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....
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Growth in revenues and profit for Henkel in 2008
Date: 2009-04-05 08:00:00
Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...
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Düsseldorf EuroCIS: Money still being spent on Retail IT
Date: 2009-04-05 08:00:00
– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Fanta Exotic/Fanta
Date: 2009-04-05 08:00:00
Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....
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Successful debut by the Nordsee chain in Budapest
Date: 2009-04-05 08:00:00
The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...
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Farmers’ day in Mezőtúr in May
Date: 2009-04-05 08:00:00
The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...
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Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Cocaine Energy Drink
Date: 2009-04-05 08:00:00
This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....
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Univer-firm opened in Kecskemét
Date: 2009-04-03 17:18:14
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...
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