Reliable consumer information anywhere, any time

Rapidly developing new communication channels, social networks and innovations in mobile technology have drastically changed the way manufacturers and retailers have to reach consumers. GS1 Hungary’s SafeBrand service can be of great help in this. The barcode, the identification system behind it and the GS1 system of specifications have been ensuring fast and safe product information flow along the supply chains for nearly four decades. With the latest GS1 solutions, the goal now is to share useful and reliable product information with consumers. How does this work in practice? Consumers can scan the barcode on products with their smartphones and the application displays the data provided by the brand owner. The SafeBrand service aims at providing consumers with credible and reliable product data. Regulation 1169/2011 of the European Union enters into force in 2014, and in the light of this it is especially important that for business users the service makes it possible to transmit product data to webshops where their products are sold. It is also an advantage for manufacturers and brand owners that they can follow the shopping habits of consumers who use the application – this facilitates targeting them with customised offers. If you would like to join GS1 Hungary’s SafeBrand project, please contact: Krisztina Vatai (vatai@gs1hu.org) or Dávid Kétszeri (ketszeri@gs1hu.org).